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SIX must-do steps before choosing a web designer

SIX must-do steps before choosing a web designer



Ownіng аnd ореrаtіng your оwn buѕіnеѕѕ frоm day tо day іѕ a hugе tаѕk іn itself. Tасk оn thе сhоrе оf сhооѕіng a рrоfеѕѕіоnаl web dеѕіgnеr аnd well іt саn gеt оvеrwhеlmіng.    Chооѕіng a web dеѕіgnеr or dеvеlореr should not bе taken lіghtlу; a wеb designer іѕ rеѕроnѕіblе fоr сrеаtіng аnd еѕtаblіѕhіng уоur соrроrаtе іdеntіtу аnd online рrеѕеnсе. Your buѕіnеѕѕ wеb ѕіtе ѕреаkѕ for уоu...
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When is the time to outsource your project?

When is the time to outsource your project?



Handling several tasks together wanting to be everything behind the site for a client — the mind, the creative, the worker — everything is so demanding and takes time to finish. All projects have deadlines, you majorly can’t cover every aspect of a project— if code or design wise able administrative wise short or vice versa, and all know how clients can be nearing the end of a project i.e....
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The Modern SEO Concern

The Modern SEO Concern



For modern SEO success, ranking higher in search engines doesn’t mean you need to be a Google engineer or the most advanced programmer. Trying to appeal to every line of code in Google’s core algorithm and lean on backend coding tactics and deceptive tricks to get sites ranking higher is nowadays condensed to become part of the whole story or the strategy to rank higher.   For the most...
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Three Quick Steps to power up your sales

Three Quick Steps to power up your sales



Focusing on your particular “peg” can sometimes price your brand lower than others, especially if it seems incongruent where other staples are sold, as such uncovering your USP and using it is vitally important and the last resort to power up your sales. Accordingly:   • Put yourself in your customer's shoes. Remember, customers’ needs are the ones to be satisfied not yours, and...
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How to achieve a Unique Selling Position (USP)

How to achieve a Unique Selling Position (USP)



Setting yourself a unique selling position or USP in a world of homogeneous competitors to target your sales efforts successfully, is a mission that requires some hard soul-searching and creativity. This pinpointing strategy to highlight your product or service as being different from and better than that of the competition begins with selling yourself on these products and services but doesn’t...
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2: Different avenues to tweet for!



Twitter in particular offers a different avenue for you to be able to reach different people and not to straight out sell to them, but maybe talk and network in a way that can lead up to a sell.  Not everyone is happy reading emails, which is a one sided conversation. They like to talk directly to you and why not tweet with you! Half the point of using these tags on twitter is to connect...
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1: What are you tweeting for?



Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. Join Twitter today - it only takes a few seconds. Connect with your friends and other fascinating people. Get in-the-moment updates on the things that interest you. Twitter’s board has a lot of CEOs on it — hopefully not so many that it deters a new...
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8 Trends to transform your business in 2015



With the spectacular increase in new websites hitting the internet, tens of thousands every day and tens every second, competing against can be easy by not listening to what Web Designers say for they guide you to what looks new, trendy and good not to what works to convert traffic into online results. By sticking to what converts, implement also these 8 trends for bettering RIO (return on...
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How to overcome Communication Barriers



If you’ve read our previous blog post, you’ve come across the most common barriers to communication faced in any situation, whether at home or at work. The following are important factors to be looking at next time, just before you decide to communicate so you can achieve maximum interpersonal & organizational communication. -Use Feedback: always ask for a feedback. It is used to determine...
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5 most common Communication Barriers



We are bound to use interpersonal communication every day, whether at work, at home or anywhere else. Any communication starts with a message, encoded by the sender and then sent through a certain communication channel to be then received by an intended receiver, decoded and understood. However, in real life, most specifically at a work environment, disturbances of all sorts –internally &...
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What determines a good customer service?



A good customer service is only determined through the eyes of the customer. It’s all about mastering perceptions & filling the customer’s needs. The difference between winning and failing at customer service is a matter of excelling at the personal dimension: sensitivity, sincerity, attitude, and human relations skills. Finding the right approach & strengthening this human side...
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 What to consider when hiring for Web Design? (Part II)



Complimentary measures  Not skilled in the art of web design or development? You find it a daunting task to pass the other crossroads ahead of hiring a designer or a design company or a developer that can finish the job for you? Here are some tips that can help: Interview the Designer or Design Firm Never hire without interviewing and checking the work of that someone who’s going to...
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What to consider when hiring for Web Design? (Part I)



Preliminary preparations Ending up with a great website? Complimenting on the in-house job done by a web designer, hiring as such a more skilled designer or a design company to complete the job for you? Everyone does, but not everyone knows how to take as much stress out of the web design process as possible. Here are some ideas:  Getting Started (Before You Talk to Anyone) The web...
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Fine-tuning to attract repeat business



This is “Plunging on testing to boost online selling! “(Part VI) series. Fine Tuning Testing!  Increasing the functionality of your sales letter for increasing sales prompting online visitors to come more to contacting you on products, you are expected to conduct fine tuning in testing. As such and as you start increasing your bottom line sales with “Testing everything, assuming...
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A Web Design that attracts more visitors



This is “Plunging on testing to boost online selling!” (Part V) series. Design Testing!  Increasing the agreeability of your sales letter for increasing sales prompting online visitors to attach more to your product, you are invited to appeal to design in testing. As such and as you start increasing your bottom line sales with “Testing everything, assuming nothing” in mind, you are...
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Instilling Urgency in your web visitors



This is the “Plunging on testing to boost online selling! “(Part IV) series.  Instilling Urgency Testing!  Increasing the importance of your sales letter for increasing sales prompting online visitors to carry reading more, you are prompt to instill urgency in testing. As such and as you start increasing your bottom line sales with “Testing everything, assuming nothing” in mind,...
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Credibility Testing to boost online selling



To continue on testing assuring value to your sales letter for increasing sales, you are prompt to use more targeted testing. As such and as you start increasing your bottom line sales with “Testing everything, assuming nothing” in mind, you are confronted with two featured measuring tests: Test #6: Add credibility to your copy--and enhance your visitors' trust in you. Several ways to...
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Testing to boost online selling! (Part II)



The idea of increasing sales tempts you to use more intricate testing. As such and as you start increasing your bottom line sales with “Testing everything, assuming nothing” in mind, you are confronted with three featured measuring tests: Test #3: Add impact to your promotions with hover ads. Pop-ups or the small windows containing a special offer or other information that sometimes “pops...
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Testing to boost online selling! (Part I)



Because it is very vague to be sure where you are heading on the internet although with all these years of presence and performance, even employing your star-performing strategies, there's always room for improvement to attain the strategy or angle that will work best for you, testing seems to be the only way to discover what works --and what doesn't--on your website. Not only this, but...
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A glimpse into Loyalty Card Programs



A loyalty card program is briefly defined as a rewards' plan intended to provide customers, using different systems and ideas, with exclusive offers as part of building effective long-term relationships with them. In Lebanon, the Lebanese market is no short of competing loyalty programs since in so many industries, especially retail, competition is fierce. As proof of the Lebanese market's...
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6 Activities performed in Online PR



PR can be generally defined as the management of reputation, meaning maintaining goodwill between an organization and its publics. When it comes to the digital world, mentions of a brand or site on other sites are powerful in shaping opinions and driving visitors to your site. E-PR aims at maximizing those favorable mentions and aiding the marketing team in achieving online marketing goals &...
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One web approach for the screens of tomorrow (part ll)



Adaptive web design Building on the principles of responsive design to deliver user experiences that are targeted at specific devices and contexts, Adaptive design uses JavaScript to enrich websites with advanced functionality and customization. While delivering Retina-quality images only to Retina displays and lower-quality images for standard-definition displays, Adaptive design covers...
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One Web Approach for the screens of tomorrow (Part l)



Responsive Web Design: In a post PC world, where website traffic is expected to majorly come from mobile devices, responsive and adaptive design techniques rule the day, and users expect to run their websites and exploit the same information and services on all devices available and imaginable, developing a website takes three popular approaches each with benefits and drawbacks to be...
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What is Article Marketing?



Article marketing is a type of marketing that relies on writing and constructing short articles to be published on the internet for the purpose of promoting a specific website. If used properly, this method could optimize your rankings simply and freely. When a link to your website is included in the article, and it has been reproduced, it could drive traffic to your website.  Article...
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5 Reasons Why You Need Blogging For Your Business



Whether a small business or a multinational corporation, blogging can add so much meaning and offer loads of benefits to your online marketing strategy. It complements your digital presence and gives users a reason to constantly visit your website.  - Drive traffic to your website by posting relevant content. You could as well post links of your blog on your other social media platforms (...
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The Pitfalls of Social Media



Although social media is increasing in popularity, it is constantly subject to heavy criticism and skepticism. It is accompanied with many pitfalls that have been said to negatively impact individuals and businesses as well: - Decrease in human interaction: Despite the fact that it was created to allow individuals to communicate, it merely creates the illusion of connection while diminishing...
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How Can Social Media Help My Business?



Social media overtook the Internet during the 2000s, and by today, it is accounted for the majority of time spent by average users online. Social media consists of a large group of user-generated applications that include blogs, social networks such as Facebook, and audio podcasts. Dow Group offers strong social media strategies & integrated online marketing to help you get ahead with your...
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Unifying Communications!



Having everything on all gadgets all the time is no more a dream, for the promised idea of the “cloud” is available to a certain extent. Doing an activity on one device can be seen executed on another, like when you enable services like Google Docs, you can store documents, spread sheets, photos and videos in the cloud and open them on any computer. Syncing also applies for files, folders,...
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Outlines to develop & maintain an online presence



In order to sell anything online you need to have an e-commerce website, the thing that necessitates a plan that surpasses your original business plan. Outlining this e-business plan starts with addressing your online customers with a business line experience that stretches to years from now, and defining the goals of this website or online presence as to whom it should target, with what and...
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Mobile Applications Spreading at Schools



A mess rising from haphazardly spreading Apps Teachers nationwide are being marketed with new digital learning tools like math and foreign language apps that record and analyse students’ online activities to personalize teachers’ lessons. These novel adaptive learning products are creating headaches to students, teachers and school officers, notwithstanding the legal complications it is...
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