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6 Activities performed in Online PR



PR can be generally defined as the management of reputation, meaning maintaining goodwill between an organization and its publics. When it comes to the digital world, mentions of a brand or site on other sites are powerful in shaping opinions and driving visitors to your site. E-PR aims at maximizing those favorable mentions and aiding the marketing team in achieving online marketing goals &...
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One web approach for the screens of tomorrow (part ll)



Adaptive web design Building on the principles of responsive design to deliver user experiences that are targeted at specific devices and contexts, Adaptive design uses JavaScript to enrich websites with advanced functionality and customization. While delivering Retina-quality images only to Retina displays and lower-quality images for standard-definition displays, Adaptive design covers...
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One Web Approach for the screens of tomorrow (Part l)



Responsive Web Design: In a post PC world, where website traffic is expected to majorly come from mobile devices, responsive and adaptive design techniques rule the day, and users expect to run their websites and exploit the same information and services on all devices available and imaginable, developing a website takes three popular approaches each with benefits and drawbacks to be...
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What is Article Marketing?



Article marketing is a type of marketing that relies on writing and constructing short articles to be published on the internet for the purpose of promoting a specific website. If used properly, this method could optimize your rankings simply and freely. When a link to your website is included in the article, and it has been reproduced, it could drive traffic to your website.  Article...
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5 Reasons Why You Need Blogging For Your Business



Whether a small business or a multinational corporation, blogging can add so much meaning and offer loads of benefits to your online marketing strategy. It complements your digital presence and gives users a reason to constantly visit your website.  - Drive traffic to your website by posting relevant content. You could as well post links of your blog on your other social media platforms (...
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The Pitfalls of Social Media



Although social media is increasing in popularity, it is constantly subject to heavy criticism and skepticism. It is accompanied with many pitfalls that have been said to negatively impact individuals and businesses as well: - Decrease in human interaction: Despite the fact that it was created to allow individuals to communicate, it merely creates the illusion of connection while diminishing...
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How Can Social Media Help My Business?



Social media overtook the Internet during the 2000s, and by today, it is accounted for the majority of time spent by average users online. Social media consists of a large group of user-generated applications that include blogs, social networks such as Facebook, and audio podcasts. Dow Group offers strong social media strategies & integrated online marketing to help you get ahead with your...
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Unifying Communications!



Having everything on all gadgets all the time is no more a dream, for the promised idea of the “cloud” is available to a certain extent. Doing an activity on one device can be seen executed on another, like when you enable services like Google Docs, you can store documents, spread sheets, photos and videos in the cloud and open them on any computer. Syncing also applies for files, folders,...
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Outlines to develop & maintain an online presence



In order to sell anything online you need to have an e-commerce website, the thing that necessitates a plan that surpasses your original business plan. Outlining this e-business plan starts with addressing your online customers with a business line experience that stretches to years from now, and defining the goals of this website or online presence as to whom it should target, with what and...
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Mobile Applications Spreading at Schools



A mess rising from haphazardly spreading Apps Teachers nationwide are being marketed with new digital learning tools like math and foreign language apps that record and analyse students’ online activities to personalize teachers’ lessons. These novel adaptive learning products are creating headaches to students, teachers and school officers, notwithstanding the legal complications it is...
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Giant Mobile Manufacturers compete at MWC 2015



This week at Barcelona things seemed to be a little bit uneven, and in a way spectacular; although Apple’s iPhone seemed unstoppable, without any of its manufacturers appearing on scene, securing vast majority of sales in pending markets and the entire handset industry, yet competition in the mobile world seems intensifying. Big phones, small phones, cheap phones, expensive phones, curved...
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Mark Zuckerberg’s Internet.org under scrutiny



Internet.org is a service backed by Mark Zuckerberg’s giant Facebook Company that aims at supporting people in the third world with limited online applications including Facebook. This service is being questioned for what return it is bringing to its partners in these countries.   At the Mobile World Congress on Monday, Zuckerberg, Facebook’s chief executive is arguing that...
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Microsoft suddenly appearing more on your mobile!



The change seemed to be necessary after a heck of upsets trying to offer credible alternatives to rivalry companies’ mobile applications and seeing highly paid deals sinking. The thrust to make its mobile operating system, Windows, the new software on your smartphone is still a hectic job, and the more bringing of apps and services to the Apple and Android devices continues to enhance the...
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Quick Tips for developing your Facebook Page



According to needs and goals, each company can choose the right mean to expose the brand on Facebook, as part of its Social Media Marketing tactics. However, pages are usually the most practical and commonly used in promoting since they are public, allow anyone to join, promote special events and offerings, allow you to create online competitions … Here are some quick tips for developing your...
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Creativity & Innovation: What are they? How do they link?



Today, I am going to introduce two essential concepts in Business that you need to acknowledge and foster at your workplace.  Simply put, creativity is the process of generating new ideas that requires open mindedness, thinking outside the box and a wide imagination.  However, being creative does not mean being a dreamer! If creative ideas remain inside a person’s mind, no impact...
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How does Google work?



You have probably googled more than a thousand times to look up a word, a key phrase, a website or any other thing that interests you. Ever since the internet was born, Google revolutionized the way things are done with the introduction of what is called “search engine”. Today, due to the whole stir surrounding SEO (search engine optimization), businesses are rushing to increase their ranks and...
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How To Run A Great Blog On Your Website?



You wake up in the morning, rushing to your laptop because you’ve come up with this amazing idea, eager to share it with the public, thinking that it will attract more readers than ever. Once you finish writing and you’re completely satisfied, you publish your post and it hits you bad! You figure out it’s dead…No comments, No visits, No nothing…How come?  Blogging has become an essential...
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How to Promote Your Business With Instagram



Instagram has become one of the essential social media platforms to promote your business, engage with customers and attract new customers. Having a strong visual appeal, Instagram offers a wide variety of marketing opportunities for businesses of any size.  Here are four tips for successfully promoting your products and services on Instagram. Hashtags  Although many people...
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Google’s Penguin 3.0



So every now and then Google releases a new update to its algorithms, Panda, Penguin, Pigeon, Hummingbird etc, but this time Google took a different approach. Late November of 2014, Google bent the rules a little bit during the holiday season when they released Penguin3.0 update/refresh rolled in and around Thanksgiving Day. Which of course caused havoc for many e-commerce websites and left...
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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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CardFi-world’s first iBeacon Business Card



CardFi is described as your personal assistant that takes care of all your contact management and networking needs. This beacon business card is said to revolutionize the way business associates network with each other, it is the world’s first iBeacon integrated Business card.   These CardFi’s will have you switching in your traditional business card with a new and evolved digital...
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Event Marketing



Have you put in much thought to event marketing? We tend to shy away from event marketing, it seems a bit daunting, and what if nobody hears about it? Is it really about to happen? What if nobody shows up?  So we’ve come up with the ABC’s of event marketing.  Planning and hosting an event takes a lot of effort, and some might think it’s not worth the hassle with already everything...
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4 Social Media Tips To Become the Leader in Your Industry



Tip 1: The Right Social Channel  How do you know which is the right channel? Firstly think about your target audience and determine which social channels they are most active on. Secondly to find the right social channel you must assess whether the social platform fits your expertise.  Although you may think that sharing your content on several channels may increase your brand...
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How to Handle Email Unsubscribe

How to Handle Email Unsubscribe



Lets face the harsh reality that no one likes to cut an email subscriber loose, I mean all the hard work that you’ve done at the point just seems to be for nothing. But when someone wants to go you have to let them go, however it doesn’t mean that the customer relationship is over. With the advances of today’s technology we know how crowded an email inbox could get, so it might just mean that...
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6 Reasons Why You Should Have A Responsive Website



First things first, what exactly is a responsive website? A responsive website depends on the web design and development technique that is used to make a website react to the size of a user’s screen. A responsive website will enhance the user’s browsing experience as the web page is flexible for every device.  So what are the benefits of using a responsive site?  1. Increase your...
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How to Take Advantage of LinkedIn



LinkedIn hasn’t been around for a while but this one of a kind social networking site has been growing rapidly. Why should my business build a LinkedIn Network? You might ask. Well, LinkedIn connects and exposes you to important people, it allows you to attract new prospects, keeps you linked with clients and vendors, gives you the ability to market your business and find potential partnerships....
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Why you need to jump on the SEO Craze



Dramatic digital changes have been taking place over the past few years, however SEO still proves to be an essential marketing tool that is also effective for your marketing strategy. So why is it important for your business? Increase traffic, with SEO increase the traffic that passes through your website. Top positions on the search engine result pages receive clicks and impressions. That...
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Mobile Apps: How Can They Help My Business?

Mobile Apps: How Can They Help My Business?



Business mobile applications have shifted from being ‘nice to have’ to ‘have to have’. Here’s why. Reach your target audience directly and accurately through mobile marketing. Mobile marketing has reshaped communication with customer groups as customers can now instantly check your marketing messages and campaigns in real time, increasing the efficiency and effectiveness of your communication...
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Media Sharing tips on Google+ to benefit your business



With Google+ being on the rise to becoming one of Facebook’s top social media competitors, we decided to share a few media tips that you could try for your business.  Create video content with the help of  ‘Google Hangouts on Air’ to provide audience with live streaming videos. Video content breaks the ice between you and your customers and allows you to build an online relationship...
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