Blog

Giant Mobile Manufacturers compete at MWC 2015



This week at Barcelona things seemed to be a little bit uneven, and in a way spectacular; although Apple’s iPhone seemed unstoppable, without any of its manufacturers appearing on scene, securing vast majority of sales in pending markets and the entire handset industry, yet competition in the mobile world seems intensifying. Big phones, small phones, cheap phones, expensive phones, curved...
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Mark Zuckerberg’s Internet.org under scrutiny



Internet.org is a service backed by Mark Zuckerberg’s giant Facebook Company that aims at supporting people in the third world with limited online applications including Facebook. This service is being questioned for what return it is bringing to its partners in these countries.   At the Mobile World Congress on Monday, Zuckerberg, Facebook’s chief executive is arguing that...
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Microsoft suddenly appearing more on your mobile!



The change seemed to be necessary after a heck of upsets trying to offer credible alternatives to rivalry companies’ mobile applications and seeing highly paid deals sinking. The thrust to make its mobile operating system, Windows, the new software on your smartphone is still a hectic job, and the more bringing of apps and services to the Apple and Android devices continues to enhance the...
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Quick Tips for developing your Facebook Page



According to needs and goals, each company can choose the right mean to expose the brand on Facebook, as part of its Social Media Marketing tactics. However, pages are usually the most practical and commonly used in promoting since they are public, allow anyone to join, promote special events and offerings, allow you to create online competitions … Here are some quick tips for developing your...
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Creativity & Innovation: What are they? How do they link?



Today, I am going to introduce two essential concepts in Business that you need to acknowledge and foster at your workplace.  Simply put, creativity is the process of generating new ideas that requires open mindedness, thinking outside the box and a wide imagination.  However, being creative does not mean being a dreamer! If creative ideas remain inside a person’s mind, no impact...
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How does Google work?



You have probably googled more than a thousand times to look up a word, a key phrase, a website or any other thing that interests you. Ever since the internet was born, Google revolutionized the way things are done with the introduction of what is called “search engine”. Today, due to the whole stir surrounding SEO (search engine optimization), businesses are rushing to increase their ranks and...
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How To Run A Great Blog On Your Website?



You wake up in the morning, rushing to your laptop because you’ve come up with this amazing idea, eager to share it with the public, thinking that it will attract more readers than ever. Once you finish writing and you’re completely satisfied, you publish your post and it hits you bad! You figure out it’s dead…No comments, No visits, No nothing…How come?  Blogging has become an essential...
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How to Promote Your Business With Instagram



Instagram has become one of the essential social media platforms to promote your business, engage with customers and attract new customers. Having a strong visual appeal, Instagram offers a wide variety of marketing opportunities for businesses of any size.  Here are four tips for successfully promoting your products and services on Instagram. Hashtags  Although many people...
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Google’s Penguin 3.0



So every now and then Google releases a new update to its algorithms, Panda, Penguin, Pigeon, Hummingbird etc, but this time Google took a different approach. Late November of 2014, Google bent the rules a little bit during the holiday season when they released Penguin3.0 update/refresh rolled in and around Thanksgiving Day. Which of course caused havoc for many e-commerce websites and left...
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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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CardFi-world’s first iBeacon Business Card



CardFi is described as your personal assistant that takes care of all your contact management and networking needs. This beacon business card is said to revolutionize the way business associates network with each other, it is the world’s first iBeacon integrated Business card.   These CardFi’s will have you switching in your traditional business card with a new and evolved digital...
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Event Marketing



Have you put in much thought to event marketing? We tend to shy away from event marketing, it seems a bit daunting, and what if nobody hears about it? Is it really about to happen? What if nobody shows up?  So we’ve come up with the ABC’s of event marketing.  Planning and hosting an event takes a lot of effort, and some might think it’s not worth the hassle with already everything...
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4 Social Media Tips To Become the Leader in Your Industry



Tip 1: The Right Social Channel  How do you know which is the right channel? Firstly think about your target audience and determine which social channels they are most active on. Secondly to find the right social channel you must assess whether the social platform fits your expertise.  Although you may think that sharing your content on several channels may increase your brand...
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How to Handle Email Unsubscribe

How to Handle Email Unsubscribe



Lets face the harsh reality that no one likes to cut an email subscriber loose, I mean all the hard work that you’ve done at the point just seems to be for nothing. But when someone wants to go you have to let them go, however it doesn’t mean that the customer relationship is over. With the advances of today’s technology we know how crowded an email inbox could get, so it might just mean that...
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6 Reasons Why You Should Have A Responsive Website



First things first, what exactly is a responsive website? A responsive website depends on the web design and development technique that is used to make a website react to the size of a user’s screen. A responsive website will enhance the user’s browsing experience as the web page is flexible for every device.  So what are the benefits of using a responsive site?  1. Increase your...
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How to Take Advantage of LinkedIn



LinkedIn hasn’t been around for a while but this one of a kind social networking site has been growing rapidly. Why should my business build a LinkedIn Network? You might ask. Well, LinkedIn connects and exposes you to important people, it allows you to attract new prospects, keeps you linked with clients and vendors, gives you the ability to market your business and find potential partnerships....
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Why you need to jump on the SEO Craze



Dramatic digital changes have been taking place over the past few years, however SEO still proves to be an essential marketing tool that is also effective for your marketing strategy. So why is it important for your business? Increase traffic, with SEO increase the traffic that passes through your website. Top positions on the search engine result pages receive clicks and impressions. That...
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Mobile Apps: How Can They Help My Business?

Mobile Apps: How Can They Help My Business?



Business mobile applications have shifted from being ‘nice to have’ to ‘have to have’. Here’s why. Reach your target audience directly and accurately through mobile marketing. Mobile marketing has reshaped communication with customer groups as customers can now instantly check your marketing messages and campaigns in real time, increasing the efficiency and effectiveness of your communication...
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Media Sharing tips on Google+ to benefit your business



With Google+ being on the rise to becoming one of Facebook’s top social media competitors, we decided to share a few media tips that you could try for your business.  Create video content with the help of  ‘Google Hangouts on Air’ to provide audience with live streaming videos. Video content breaks the ice between you and your customers and allows you to build an online relationship...
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Social Media: Changing Traditional Marketing



What comes to your mind when you first think of social media? what does social media mean to us users? Some think it’s the new way to connect with people and reconnect with old friends. Social media has become almost vital in our everyday lives, we use social media in several ways for several occasions, whether we’re just having lunch, we quickly share it on Instagram or whether we are having a...
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Find us at Gitex



Gitex technology week is around the corner, with more than 3,700 companies from 61 countries participating in 2014. According to CNME more than 100,000 visitors from 150 countries are expected at Dubai World Trade Centre from 12th-16th of this month. The region’s largest ICT event is said to debut the GCC governments’ ‘increasingly innovating delivery of services to people and business’. The...
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Simple tips in increasing deliverability of your e-mail marketing



Here is the fact we have for today. We get many e-mail marketers or companies that run e-mail marketing, but there are only few of them which really know the whole thing they do. Let’s take HTML as the example. Do you realize that there are only few companies which really know HTML and everything about it? However, even though HTML is important when we do e-mail marketing, do all businesses need...
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Here are seven common terms on web hosting you should understand



If you have just arrived in the world of website hosting, prepare yourself for getting various offers from different providers. While each of them may come with unique characteristics that make the service different from other providers, you must not look at the services first. Before you jump into the cliff of failure, here are some common terms in website hosting world you should know. Master...
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Easy social media marketing tips for your company



At old times, we used to focus at advertising as the only marketing strategy for our business. We used to think only about television, newspaper, magazine, brochures, and other printed publications as the only media where we can deliver information about our product or service to public. However, almost everything had changed when the world as we know today met with internet for the first time....
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Search engine optimization forensic and reason behind its importance



At Dow Group, there is only one business principle we apply: quality service. Unless we found ourselves not qualified  in having the resources we need, it is such an absurd thing for us not to deliver the best service to you, including when you ask high-quality search engine optimization service for your website. Unlike some providers that may only offer you the ‘standard’ services, we...
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Do you need audio branding?



In the world, we live today; continuous partial attention has become a lifestyle both its presence and impact we cannot deny. Various business studies have confirmed this fact. So, what does a continuous partial attention mean? There are different paths in describing continuous partial attention, but we can use the simplest one. Continuous partial attention is moment when we ‘choose’ to...
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Assessing benefits you can get from outsourcing tasks in your business



Here is the fact: you can use outsourcing to reduce your business operational cost and therefore increase your company profit. So, if you are looking for a ‘quick’ way to generate profit, here is the most-common recommendation you will hear, especially if you own a small business. Even though there are still many contradictions about outsourcing for business, this resource strategy has proven its...
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Improve your e-commerce by avoiding these five common return mistakes



Whenever holiday-return season come, all e-commerce companies face one critical time that not only turns as a test for their awareness, but also the organizational skills that belong to the retailer. If you have insufficient preparation to overcome this season, it will only leave you at overwhelming situation. As the result, it will cost you almost all resources you get, including customer...
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What are web services?



Today, if your computer runs services or applications from big computing companies, it is nearly absolute that you are running their web-service-based applications. Microsoft, Hewlett-Packard, Sun, IBM, and Oracle have applied this service for a long time in their business and, as you can see, they have made their success with it even though they never come with new ideas at least for several...
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