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Six simple steps that will grant your franchise a successful sale - Step 4



STEP 4: VALIDATING YOUR FRANCHISEES   Mission objective: Give your candidate understanding and insight of business opportunity from franchisor 1.    Review previous conversation your candidate made ”How was the conversation? Did it go well? Can you tell me about your interlocutor? Is there any lesson you learn from him/her? What benefits they ask from you? Did they give...
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Six simple steps that will grant your franchise a successful sale - Step 3



STEP 3: FRANCHISE DISCLOSURE REVIEW   Stage objective : Determine business skill ability of your candidate in developing your business as well as Discovery Day pre-sale      There are six simple steps that will grant your franchise a successful sale. They start with a simple preparation until your business unit is ready for profit generation. The third stage which we...
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Six simple steps that will grant your franchise a successful sale - Step 2



STEP 2: FRANCHISE PROGRAM REVIEW   Your mission objective: prospect qualification, rapport generation, and process establishment      Some franchisors meet their failure because they start the franchise unit they have with one wrong perspective: it needs only business capital to develop the franchise. Well, we cannot ignore the importance of capital value in the...
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Six simple steps that will grant your franchise a successful sale - Step 1



STEP 1: FRANCHISE PRE-QUALIFICATION   When you come to new franchisors, nothing is more common than their decision in placing their sales managers both in prospect screening and pre-qualification. However, even though some franchisors may not have familiarity with this decision, it is a common thing that happens in new franchise unit, especially when both human resources and financial...
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What you will get once you put your business into franchise



There are two different perspectives people have about franchise: either company starts the franchise when they have reached the success of the business or franchise is a way to reach the success. Well, disregarding that option you choose, there are some important thing you should put in your mind 'bank' before you make your decision, especially regarding possible advantages and disadvantages you...
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What lies behind the failure of many franchisors and what franchisors need to reach the success



When you have decided to run a business, you also have been willing to risk everything. No matter how good your business preparations, strategies, assets, and other relevant resources, no one can give you exact guarantees that you will reach the success in the future. Everything can happen to your business, both success and failure. The same thing applies in the franchise business. Your expertise...
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The most affecting trends in franchise business



Various company may come with a different description of franchise. However, if we dare to look to the simplest meaning of franchise, we will find that it is a proven business method whether in distributing a company products or services. As a matter of fact, franchise becomes the ‘savior’ of the the business world throughout the world when the global economy crisis hit the world in 2008, both in...
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Get a franchise? How to give a nice, great name to your franchise



People have various ways to reach their success. Each comes with a different reason, background, vision, mission, outcome they expect and other things. However, there is one business method that offers a ‘shortcut’ to success: franchise. Franchise skips the business establishment stage which gives time and money benefits to you. However, even though it skips the most time-consuming part, it does...
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Franchise funding: Boosting your business with alternative funding



You are not the only franchise business owner if you have difficulties in financing your franchise. All business owners, including franchisors and franchisees find this problem as a critical problem we should fix immediately. We need money to keep the business running, including paying the taxes, item purchasing, meeting payroll, and other expenses. Most business practitioners would recommend you...
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Current demographic trend in business franchise



Business is a world of unexpected, exciting things. Everything can change without giving us ‘appropriate notification.' If we look at 34th annual report Entrepreneur made about top 500 franchise companies, all evidences are moving toward one absolute fact: the world is preparing for a global business franchise. Since the last three years, Hampton Hotels have been ruling the list. However, if we...
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Four different tyres of franchise business



As an alternative business distribution strategy, there are many benefits you can get once you decided to join the system. However, before you make any preliminary decision, you should start your way to success with simple understanding about four different types of franchise business. Unless you want to repeat the same failure some franchisors do, you should pay close attention to each franchise...
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Social Media trends in 2014 and how they can affect your franchise



In all aspects in our life, learning is an absolute key to success. It is a universal rule no one can deny, especially in the business world. Your ability in reading everything will determine both your success and the fate of your business, even though the subject may have no relationship at all with your niche. In this specific case, it is your franchise we are talking. Among many aspects a...
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Common Web Design Mistakes And Why You Need Dow Group Website Design



As an important corporate branding tool, a business website plays very important role in business development strategy. It eliminates any gaps between businesses and customers. Now, any business can stay in touch with their customers, providing them information they want anywhere and at any time. However, building and designing a business website is not as easy as some people say. There are some...
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Principles About Business Web Design You Should Know



Having your own business website is very important. It has been proven to be one of the most effective way in greeting your customers and business stakeholders in quicker and more efficient way than the conventional way. While, some businesses handle the task of building their own business website to other companies, such as Dow Group, there are still some companies that do this task by...
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Effective Social Media Strategies for Corporate Branding and Maximum Reach



Were you aware of that your company would require consistent branding campaigns to enhance your brand? It is mandatory for every company since every impression counts. Customers, marketing campaigns and services all leave a mark on the brand, and one needs to make sure that they are positive always.   Consistency of message Consistency is highly important in terms of social branding...
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Tips to amplify your company’s social media presence



Here are some tips to amplify your existing social media presence for a better platform: 1) Shock audiences with the human touch Social media best practices always focus on being human. It is important to be authentic and genuine in expression related to brands. You can use words which are subtly sarcastic, and focused. Expect brands to poke fun at each other. This increases...
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Importance of Facebook Apps for customer engagement



According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Customer engagement centres on building upon the relations between a business and their existing consumer market along with establishing new, high-value customer relationships. Developing a loyal consumer fan...
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The best web design trends for 2014



Web designers have proposed lots of new ideas last year and many of them are now being incorporated as part of the important trends of 2014. Here are some of the main design trends for your website:   1. Flat design always makes an impression Flat design was just not another fad since it is like minimalist design on steroids which is simple and  clean and extremely modern in...
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Dow Group, The Best Web Design Company In Dubai



No one denies the importance of building a website for business. Not only it is a marketing tool, but also it acts as the official representative of a business. However, building and designing a business website is not as easy or maybe simple as some people think. It involves several aspects that each of them will lead to different situations if they get different ‘treatment.’ There are some...
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Review: Top Web Design Companies in 2014



There are many benefits you can get from building your own business website, from marketing tools to an ultimate corporate branding tool. However, at the front line, your business website works as ‘official’ representation of your business which increases the importance of having a perfect business website. For this purpose, there are two available solutions: either you ask someone from your...
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Adding Sustainable Aspect to Website Design



After the world realizes the huge impact of global, all people from throughout the world are doing their best to minimalizing the impact. For this purpose, our scientists discovered that there are many ways we can do, from the simplest way with small impact to the cause until the significant one such as curtailing energy use as well as carbon footprints. As prevention act of global warming, most...
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Important trends of digital marketing for 2014



Digital marketing trends that are likely to dominate throughout the year are without any boundaries. It encompasses mobility, social media, SEO, videos, content, emails and lots more. Digital marketing can be cost-effective, but here are some trends that are likely to dominate in 2014. 1. Location-based Marketing Location-based marketing is expected to deliver multimedia content tailored to...
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The Biggest Trends in the Marketing Industry for the Future



With changing technology and democratization of advantages which were previously held by large companies, there are major business model disruptions expected in 2014. Chip implants with accelerometer and GPS features are sure to get your eyes raised. There are custom diet recommendations and other things in store especially for pets, remote home intruder alerts and so much more!  ...
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Email Marketing Touted to be Effective than Social Media by Some Experts



All the marketing talk these days has revolved around social media. But research shows old-fashioned emails are more effective than social media in driving business online. A recent study from analytics company Custora has presented a report which says customer acquisition via email has increased by four times in the last four years with almost 7 percent of customer acquisitions. Organic search...
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Top Tips to Succeed in Email Marketing



Whichever type of email marketing a business uses, it is important to keep some basic tips in mind. •    Make the email interesting like the newspaper headline which grabs your attention from the word go. If you are successful in arousing curiosity or coax them by asking a question, you are likely to sustain people’s interest. •    Ensure that the emails are not sent to...
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Social Networking Myths in Business World



Today, with lots of offers it gives to the world especially the business world, all companies are debating about whether they can trust internet to develop their business. Internet, at one side, is too valuable to pass up. However, at the other side, there are risks companies should dead, even though not all of them are real risks. Some of them just even come from pure people’s opinion, like the...
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Social Networking Myths: Some Critical Queations



Sometimes, myths do not only talk about certain topic which truth we know for sure, but also some topics that even an expert have doubt. Here are some critical questions that some companies still believe about social networking. They cover most subjects that we usually ignore such as the importance of blogging for business and business presence on social media, as well as social media and real...
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Effective Social Media Strategies for Corporate Branding and Maximum Reach

Effective Social Media Strategies for Corporate Branding and Maximum Reach



Were you aware of that your company would require consistent branding campaigns to enhance your brand? It is mandatory for every company since every impression counts. Customers, marketing campaigns and services all leave a mark on the brand, and one needs to make sure that they are positive always. Consistency of message Consistency is highly important in terms of social branding. You need to...
Read more
Tips to amplify your company’s social media presence

Tips to amplify your company’s social media presence



Here are some tips to amplify your existing social media presence for a better platform: 1) Shock audiences with the human touch Social media best practices always focus on being human. It is important to be authentic and genuine in expression related to brands. You can use words which are subtly sarcastic, and focused. Expect brands to poke fun at each other. This increases interactivity since...
Read more

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