Having an eCommerce app on Shopify is a very important step to start capturing these millions of Shopify users and customers worldwide, but the process doesn’t end here! This eCommerce app has to be maintained to improve convergence on Shopify.
One of the most important obstacles hindering convergence is known as choice paralysis. This happens when too many choices are provided to the Shopify app visitors, the thing which can quickly overwhelm them, make them leave the site and cause your conversion rates to plummet.
Listed are ways to better maintain your Shopify eCommerce app and to improve its conversion:
- Limit choice for sales
If you ask your ecommerce app visitors if they would like to have a choice they will say yes, but the more the choices available the more will be the delay in decision making by these visitors. The more the delay, the more these visitors will become paralyzed and eventually they will decide to go away and think about it. When it comes to sales this delay in decision making can prove damaging, for visitors are giving up buying.
- Limit choice, so you limit choice paralysis
Worst still, choice paralysis isn’t just limited to product selection. Users can be equally paralyzed trying to choose between navigational elements such as product categorization. They are forced to think too much and so they can also give up here.
Convincing your Shopify app visitors to reduce choice is difficult, so the best way to limit navigation is to hide some of those choices. For example, you could display the bestselling categories of products, while hiding other groupings under something like a “more” option.
- Make the options distinct
Decision making on your ecommerce Shopify app can be delayed not only by the number of choices but also by how close they are from each other. If two buttons on your ecommerce Shopify app hold similar resemblance like one button read “go” and the other “search.” A choice between these two buttons can be difficult if those buttons are incredibly similar, which leads to choice paralysis. Also, if two buttons on your ecommerce Shopify app resemble each other like one reads “Pre-order now” and the other “Pre-order today.” The difference between the two is not clear enough which leads to choice paralysis. Whether we are talking about products, categories, or even navigation, the solution is the same. We need to make the distinction between options obvious.
- Simplify the choice
What if the choices on your ecommerce Shopify app are inherently complicated and you aren’t able to reduce the decision further? The solution to this challenge is to break the choice down into more manageable chunks. A series of smaller, better-defined decisions is easier for your visitors to process. In this case, your ecommerce Shopify app should provide advice about the different choices the customers have to make and guide them through the process.
- Encourage quick decision making
If the visitors of your ecommerce Shopify app overthink a decision, they will reach a point where they can no longer see the choices clearly, and even when they do make a decision, they are not happy with it. The longer these visitors take to make a decision, the less confident they typically are in the outcome. The faster these visitors can make a decision, the less likely they are to suffer from choice paralysis and the more likely they will go away happy. So, encourage quick decision making in your ecommerce Shopify app visitors by making the decision a no-brainer, to reduce cost and risk of losing them. For example, introducing a low cost on items will allow for impulse purchases, which buyers typically make in the spur of the moment. Another option is to encourage your clients to offer an outstanding return policy.
- Make the choice for the users with good default options
To avoid choice paralysis in visitors of your ecommerce Shopify app you can choose on their behalf. This approach calls upon you not to be obsessed with edge cases, thus asking your visitors to make a ridiculous number of choices that are entirely unnecessary for the majority of them.
Even though you know that the majority of visitors will make a particular choice, you worry that other people might want to choose something different. For example, you show all your product categories even though 80 percent of customers purchase from the top three. Or, you display an entire country list when the majority of people buy from their native country.
The problem with this approach is that the user experience of the majority suffers to cater to the minority. That is not just bad for the experience of users; it is terrible for sales. Don’t remove all countries other than your client’s home one and all product categories on your ecommerce Shopify app except for the best sellers. Instead, default to the most common choices and allow your visitors the option to change them if they need to. Choose your default options wisely.
- Hunt down pages
On your ecommerce Shopify app, take the time to look at your clients’ analytics and hunt down the pages that have a high exit rate. It wouldn’t surprise you at all if those pages require users to make a choice that they were not prepared to make, causing them to feel the dreaded choice paralysis. You can apply this principle to everything from delivery addresses to credit card information. Don’t make your visitors select these each time. Instead, default to the last one used. Good defaults can reduce the cognitive load on visitors, while not taking away the choices available to them. That is a powerful tool for overcoming choice paralysis. Fixing those issues can make all the difference to your clients’ conversion rates and revenues.
If you’re turning your legacy app into a Shopify app, you may have to spend a considerable amount of time checking and improving the codebase to meet modern security standards and the hitherto stated practices. Contracting an external penetration testing company or consultant is worth the investment.
You can also hire expert Shopify developers who can design or revamp your store to improve shopper engagement and experience.
You can engage Dow Group if your customer retention tactics demand adjustments. It’s a well-known Shopify website development company with years of experience providing app development to handling stores and managing their performance.
Being the best web development company in Dubai and a leading web design company Dubai, Dow Group is your destination for that, since they run their ecommerce on Shopify, know Shopify app development tips, tricks, and guides for building Shopify Apps, how to use the Shopify API wisely and effectively, and everything you need to push your creative boundaries. They can be your guide to liquid and theme development and can easily run for you a fully functional and secured Shopify app.
It’s all about handling customer data efficiently, securely and in compliance with regulations.
A key challenge indeed, to be continuously vigilant in ensuring you uphold the security of your apps on the Shopify platform.
Dow Group can also make your Shopify store’s design memorable! We at Dow Group focus on understanding what your brand is about and help you design a store that is customized to reflect your personality, making your store visitors fall in love with your brand.
We Dow Group as a shopify partner empower our designated clients with websites, web applications, and mobile apps that run on Shopify efficiently and securely providing the aforementioned practices to improve user experience, making web and mobile shopping experiences topping quality store shopping, and increasing convergence.