Having your website running on Shopify is a big start, with all that Shopify offers of online presence to sell your products to millions of customers globally, more features at a lower cost, a more secure platform, and the ability to power Shopify’s millions of merchants, along with the facilitation to sell in physical locations using Shopify POS, their point-of-sale app and accompanying hardware.
Shopify works by unifying all of your commerce into a single central command center. If you’re a Shopify merchant with both an online and physical presence, your inventory and stock get synced so you can manage your store(s) from one account, on any device.
But this is only scratching the surface, for having a web presence is only the beginning. From there you have to start attracting customers, promoting your products, and offering great customer service to make sure you remain competitive. Here are some top tips to grow your online store successfully:
1. Test Your Mobile Settings
No denial that most customers nowadays are using their tablets and smartphones to browse the net and purchase, so bye-bye to other devices and start making your Shopify app seamless on mobile devices, the number one go-to device for internet browsing and purchasing. If you want to succeed in the online marketplace, make sure your online store is mobile responsive for maximum success.
2. Optimize for SEO
In order to attract more customers locally and globally, you have to optimize your Shopify app for SEO. This means driving traffic to your online store by ranking higher than your competitors on search engines like Google, because from there traffic will mostly come, Yahoo, Bing, and others. Ranking high in search engines can get you more daily traffic and is a cheaper form of capturing customers through search engines versus paid advertising.
3. Create Some Ads
To reach your target audience effectively and efficiently, you have to utilize the many social media platforms that are available for your business. So, launch ads on Pinterest, Twitter, Facebook, Google Plus, Instagram, and other social networking sites. Be picky, identify the platform where your audience spends the most time and platforms that are best for your niche, and deliver on relevant, personalized, and timely content and messages to your customers. You can use paid media to target the right market but watch out for mounting costs.
4. Add Positive Reviews to Your Site
To better boost sales, encourage customers buying from your Shopify app to write reviews of your products and services to help garner that much-needed third-party validation, and post them on your Shopify app front page. Consumers actually go through customer reviews—even those written by strangers, and positive and good reviews and star ratings help shoppers shortcut their research and make decisions faster and with greater confidence. As thus, your sales will boost by these positive reputation-creating reviews.
5. Use Social Media to Give Your Sales a Boost
Social media plays an important role in connecting you with customers that will lead to a direct increase in sales and interactions with your brand. Thus, you can integrate your Shopify store with your blog and social media accounts including Pinterest, Twitter, Facebook, Google Plus, Instagram, and other social networking sites towards creating a relatable brand for customers to support. The more you engage your target audience, the more loyal they will be, and the more your followers will grow. Remember consistency on these social media platforms is the key to gaining a bigger online presence that will lead to a direct increase in sales.
6. Put Shipping Tracking on Auto
One of the important strategies to boost sales on your Shopify app is to invest in a shipment tracking system that will greatly lower your shipping, logistics, and tracking costs. This shipment tracking system not only offers real-time updates on the status of the delivery but more importantly peace of mind that your delivery is en route, for it allows both you and your customers to gain better insights into the status of a package.
7. Add Blog Posts
Better than investing in ads that could impact your bottom line with content marketing, you can drive free organic traffic to your store. Blog posts, which provide customers with information and updates on your products and services, can also drive traffic to your Shopify app by boosting your store’s SEO, converting visitors into customers, and increasing customer engagement.
If you’re turning your legacy app into a Shopify app, you may have to spend a considerable amount of time checking and improving the codebase to meet modern security standards and the hitherto stated practices. Contracting an external penetration testing company or consultant is worth the investment.
You can also hire expert Shopify developers who can design or revamp your store to improve shopper engagement and experience. Moreover, you can hire Shopify design and development company to change your website’s appearance.
We at Dow Group would be happy to see you implementing top trends on your eCommerce website or services.
You can engage Dow Group if your customer retention tactics demand adjustments. It’s a well-known Shopify website development company with years of experience providing app development to handling stores and managing their performance.
Being the best web development company in Dubai and a leading web design company Dubai, Dow Group is your destination for that, since they run their eCommerce on Shopify, know Shopify app development tips, tricks, and guides for building Shopify Apps, how to use the Shopify API wisely and effectively, and everything you need to push your creative boundaries. They can be your guide to liquid and theme development and can easily run for you a fully functional and secured Shopify app.
It’s all about handling customer data efficiently, securely, and in compliance with regulations.
A key challenge indeed is to be continuously vigilant in ensuring you uphold the security of your apps on the Shopify platform.