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Product Photography Utilization for E-commerce



August 4 , 2022 |

Product Photography Utilization for E-commerce

Actually, product photography plays an important role in the way you display your products to
existing buyers and potential customers on your e-commerce, for studies suggest that quality of
images is one of the top three considerations when making online purchasing decisions. Not
only this, product photography is an essential part of your marketing strategy, helping to build
trust in your brand and your business, keeping visitors on your website, and showing the value
that a product can offer. With this in mind, the product photos on your site really need to stand
out to gain the interest of your target customers, and convert casual website visits into sales.
The following are ten creative product photography tips for e-commerce, to help make your
products enticing and drive more sales and these are:
1. Decide on Your Style

Product photography lets your customers see the details of the item to entice them to
buy, and they add value not only to product pages but also to your marketing campaigns
and social media channels too. Accordingly, decide on your photo’s style likewise:
 Having a distinctive style is the key to making your images recognizable, and
helping build loyalty from your audience.
 There are two main types of product photos to consider:
1. Minimalist product photos, which are detail-focused and typically show
the product on its own against a solid color backdrop
2. Active product photos are shots of the product in the context of its use
 Your images should reinforce your central message and your branding, so think
about how you want your images to appear and the types of products you’re
 If you’re an e-commerce business, for example, minimalist images can be the
best choice.
 Promotional photos such as flat-lays can be an effective marketing tool.
 Flat lay photography is an image taken from above, with the products laid down
so the ground acts as your backdrop and It gives you a bird’s eye view of one or
multiple products, which creates a really clear visual.
 Flat lays can be as simple or as orchestrated as you want, from crisp images
showing just the product itself to curated pictures that are surrounded by other
objects, such as ingredients for a food product.
 Flat lay photography is popular for a range of industries, but particularly for e-
commerce because it enables brands to create storytelling vignettes with the
images, while putting their products front and center.

1. Get the Lighting Right
Lighting is an important factor in product photography, helping you to capture the details
of the item in question while setting the mood of your photo likewise:
 Soft lighting creates a halo-like effect that illuminates the product from all angles,
and reduces the risk of harsh shadows that can obscure some of the details of
the product.
 Hard lighting adds contrast between light and dark areas, and can help in
producing more definition in the image.
 If you want to add more drama and impact with your imagery, hard lighting may
be the best choice.
 Lighting can help to create a more attention-grabbing image, which helps to stop
customers in their tracks to take note of what you’re selling.

1. Go Macro
If you’ve ever seen an image of an insect or a plant that’s so close that you can see
every tiny detail, you’ve experienced macro photography, which is a form of photography
that enables you to deliver incredibly detailed images with unrivaled focus, capturing all
of the necessary elements of a product that can be lost when you use a wide lens for:
 When you’re photographing a product, you want to provide customers with the
maximum amount of detail possible, as these elements can be the turning point
that convinces them to buy.
 It’s especially valuable when you’re photographing intricate items such as
electrical components, jewelry, or food items.
 You don’t need to have a fancy DSLR camera with a macro lens to get started
with this type of photography, for similar results can be achieved using a

 But if you use this style of photography a lot, or you’re selling items where this
would be beneficial, it can be worth investing in a DSLR camera for even better

1. Play with the Composition
When it comes to making product photos stand out, composition is key likewise:
 Composition is the way you arrange the visual elements of an image to create
the right balance in the photo.
 It leads the eye where you want a potential customer to focus, contributes to the
mood, and can even demonstrate the product’s use.
 Before taking a photo, experiment with different layouts and arrangements until
you find the right fit.
 You might realize that the image needs something else added to lift it, or add a
splash of color to create balance or contrast, or you might realize that the items
work best when photographed alone.
 Props can also help to lift the image and add interest, such as adding plants for
greenery and freshness, or ingredients next to the finished product to elevate the
overall photo, such as raw peanuts next to a jar of peanut butter.
 These additions can add a touch of excitement or interest to a photo, and
reinforce the product itself.
1. Be Selective with Sharpening
You can direct the gaze of the viewer to specific areas of a product photo by selectively
sharpening areas of the image before uploading it to your site, your social media
profiles, or anywhere else you intend to use the photo likewise:
 Sharpening makes the area you want a potential customer to focus their attention
crisp and clear, while the rest of the image becomes subtly softer.
Software like Photoshop makes the process easy, helping you quickly create an
image that stands out and draws the eye.
 Many free smartphone photo editing apps also have a sharpening feature.

1. Play with Backgrounds
Yes, your products are the focus of the image, but there’s a real benefit to carefully
considering your backgrounds for:
 Backgrounds can perfectly offset the product, drive a narrative, or make your
photos stand out from competitors by showing similar products in a fresh way.
 A sweep (a curved, seamless background) creates a perfect all-around product
backdrop, without corners or blemishes.
 Alternatively, dynamic real-world backgrounds can lend to attractive images,
especially if you’re marketing a product that has a specific use or will be used in
a particular setting and they add depth and emphasis in the right places, but
make sure you’re blurring the background in these cases to enhance the product
 You can use backgrounds in your brand colors, or choose background colors that
use psychology to create a certain mood.
 Depending on your product, you could even experiment with different materials:
those easily found at a craft store (such as fabrics, foams, paper, or felts),
foliage, industrial surfaces, or wood grains.

1. Keep Sizing Consistent
There should be a clear margin between your products and the border, to provide
breathing space for the product so it retains all of the focus likewise:
 For e-commerce sites, you want to make sure that product and margin
proportions are consistent across your images, since they usually appear
together on a page.

 You have to consider the look of the product photos as a whole, as well as each
 This is to keep your branding consistent, but also to ensure product pages and
category pages look their best.
 Even if you play with different styles and photography approaches, there should
be a consistent thread that ties everything together and you can achieve that
through consistent sizing.

1. Go 360˚
Angles are an effective way to not only add interest to your photography but also
showcase more of a product and its features for potential customers for:
 In a physical store, people have the option of holding a product, of turning it
around and seeing it from all angles.
 When you’re shopping online, you can’t do that but you have to achieve that.
 Brands that can offer customers as close to that in-person experience as
possible will see stronger sales, and 360 photos are an effective tool for doing
 This could be as simple as photographing the product from different sides and
angles, or you could use photo editing software to animate the photos or even
make them interactive.

1. Show What’s Inside
Showing what’s inside the box gives you the ability to build a highly convincing carousel
of product photos that’s more likely to drive purchases for:
 Attractive packaging is important, but it’s not what you’re selling to the customer.
 Take the makeup industry, for example – so many brands only show the
packaging in the online store.
 Get creative with your photography to show the texture and color of the makeup
o take a photo with a sweep of mascara on your background,
o or a smear of lipstick on the inside of your arm,
o or do a macro photo of foundation on a real person to help customers
gauge what the product feels like and how it might look on their skin.
 The same applies to other e-commerce products, from gadgets and household
items to office supplies, toys, pet products, and more.

1. Product Photos Play Magic
In fact, product photos are one of the most important pieces of content you can add to
your website for:
 Product photography is so important simply because it is more than just a way to
display your products to potential buyers.
 It also helps to minimize returns and can boost conversions, so it’s definitely a
worthwhile investment of your time and effort.
 When you’re selling a product, whether it’s a food item, tech, clothing or
something else, you need the buyer to be able to visualize the details and
understand what it is they’re purchasing.
 Without high-quality photos, it’s hard for them to determine whether an item is
right for their needs.
 Photos are the best and most effective way to convey those details, and tell a
relatable story about how the product will fit into a customer’s life.
 Whether you’re taking product photos for an online store, for marketing materials,
or to boost your brick-and-mortar collateral, focusing on the details can help to lift
your images and result in a more powerful shot.

 Your goal with product photography is to inspire people to buy your items, so
investing a bit more time in the composition, lighting, and style of images can be
truly valuable in boosting conversions – and enhancing the shareability of your
photos to help you reach a wider audience.
 Research suggests that good product photography can increase your conversion
rate by 30%.

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Source: https://forgeandsmith.com/blog/creative-product-photography-tips-website/

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