Social media has become more and more visual over the years, with images and videos dominating feeds. That is why it is important that any photos that you publish are able to stand out from the rest of the visuals people are inundated with, and get their attention.
As you can imagine that is easier said than done, but there are a few effective ways that you can come up with photos that are more eye-catching:
1- Make sure every photo has a strong point of interest
The most attention-grabbing photos tend to be those that have a strong point of interest. It is what viewers will be attracted to and immediately focus on as when they glance over your photo. Typically the point of interest will contrast strongly against the rest of the photo – in terms of its size, color, shape, and texture. While it is true that you could technically have several points of interest in a photo, you need to be careful that they don’t detract and weaken one another. The goal should be to have a strong feature that draws viewers to your photo and gets their attention.
2- Guide viewers to your point of interest
If possible the composition of the photo should be used to strengthen your point of interest by guiding viewers to it. That can be done with leading lines that are positioned and framed to guide viewers through the photo and to the point of interest.
Some of the more common types of leading lines include roads, rivers, and paths, but it could just as easily be patterned such as cracks, a trail of mud, or a row of bushes. Another way to guide viewers is by using directional light that creates a brightness gradient that leads viewers through the photo.
3- Aim to capture photos that are more unique
Have you ever noticed that a lot of the photos you see on social media look very similar? That is because many of them are similar, and are captured from the same perspective: Straight ahead and at the eye-level of the photographer.
Try to diversify the perspectives that you use to frame your shots, and you’ll find that your photos are immediately more unique and stand out more. Remember that you can vary the height at which you take your photos, and getting down low or up high can sometimes offer some striking angles of the composition.
Aside from that you may want to consider capturing the subject in a more unique manner. For example, instead of avoiding bad weather, you could embrace it – and use the rain and wind to come up with photos that really look different.
4- Include vibrant colors in your shots
Viewers are automatically drawn to vibrant colors, and while that attention may be fleeting – it can help you to catch their eyes enough to get them interested. Keep in mind that does not mean your entire photo needs to be solely composed of vibrant colors. Instead, you should use vibrant colors to make the point of interest stand out and draw attention to it – even if it is just a splash. In fact having just a splash of vibrant color against more somber colors with low saturation can help the point of interest stand out even more due to the contrast between them.
5- Consider using visual storytelling
Whenever you snap a photo, think about the story that it can tell viewers. Visual storytelling can be a powerful way to get viewers to pay attention to your social media photos. To use it, you should consider the narrative of your photo – what it is about, who it is about, and what is happening.
Ultimately your goal should be to provoke a more emotional response to your photos by using them to tell viewers a compelling story. All of these methods should help you to come up with photos that viewers find more interesting and are drawn to as they scroll through their social media feeds. However, it will take a bit of experimentation and practice on your part.
Suffice to say knowing ways to come up with attention-grabbing photos for social media is just the first step. The next step is to actually get out there with your camera or fire up your editing software and try to put them to work.