First things first, what exactly is a responsive website? A responsive website depends on the web design and development technique that is used to make a website react to the size of a user’s screen. A responsive website will enhance the user’s browsing experience as the web page is flexible for every device.
So what are the benefits of using a responsive site?
1. Increase your reach to tablet and mobile audience
We’ve all noticed quite a shift in technology with web applications being used on tablets and mobile devices that are currently the main drivers behind this development. This means that responsive websites are now more important than ever, as users have traded in the big screens for tablets and mobile devices. Research suggests that websites are reaching up to 40% traffic from tablet and mobile devices. Dow Group help you out in designing responsive websites for your brand for both mobile and desktop devices.
2. Increase sales and conversion rates
With responsive designs there is no need to redirect users therefore it enhances user experience across devises creating a consistent look and feel. This positive experience may eventually translate into higher conversion rate, as they will visit your site more often.
3. Consolidate your analytics and reporting
This means not having to track user actions such as journeys, conversion paths, funnels and redirections between your site. Site analytics tools such as Google Analytics allows you to view generated reports that use responsive reporting in one single report, allowing for easier monitoring and analysis.
4. Increase your visibility in search engines
A responsive site allows you to use a single set of hypertext links. Which means you can now focus on Search Engine Optimization (SEO). With SEO you can improve your sites ranking and reduce resource wasted in the process of duplicating content across sites. When content is only applied to one single site, your chances of a higher search engine-ranking increase.
5. Save time and costs on mobile development
A responsive design generally takes less time creating than creating a separate and additional mobile site. Testing across a number of website increases your development, support and maintenance overhead.
6. Save time and cost on site management
Managing a single site is much less time consuming than managing a number of sites. A single administrative interface can easily be optimised; therefore an overall multi-device experience can be significantly enhanced within a single administration.