Consistency of message
Consistency is highly important in terms of social branding. You need to present who you are, what you do and how you do it in the best possible way to the world. Consumer engagement on a consistent basis is crucial in building relationships. Also, the content needs to be transparent and authentic while establishing the required connect with the prospects through the social networks.
Relevancy of brand
Relevancy of the brand is important to connect with the right set of people. Nearly every advertising message that you feed your prospects needs to have the human emotional angle or an intellectual one. It is important to engage the prospects in a language and feeling that all humans understand. The words of the message need to be carefully chosen while the actions should inspire them to be connected to the brand.
Trust and Commitment
Building trust with communities and the prospective audience through various social networks needs time. One can promote trust of the brand by fulfilling commitments and signify quality in the message. New people who engage with you are actually “trying you out.” They’re deciding if they need to share and invest time and money in your brand. Driving value for that trust is what would help you to be successful in enhancing your brand and its image.
Here are some tips to create social brands:
 The better you know the prospect audience, the better you can relate your offerings to them on the social platform. The best brands listen more than they say on social media. It is important to engage in a dialogue with real human beings for best results.
 Identify your USP and your unique offering which delivers value to the customer.
 The importance of goals should never be discounted. Small achievable objectives clarify the path ahead which would help you drive brand awareness. It might turn out that repositioning of the brand is essential.
 Minimize ad hoc methods of marketing. Understand how technology and tools connect with real human lives and identify the right path to meet business goals and provide real value to your audience.
 Focus on inspiring internal employees and advocates for social media to be a top priority in marketing efforts if you want to derive real value behind it.
 Your brand represents everything your organization posts, tweets, says, and does. How you represent your own identity to the world is crucial for success.
 Leverage existing content marketing tools for social media and dissemination of the right information. Focus on developing content which will help you connect with your target audiences
 Choose a consistent brand name on the social network to gain quick traction while also featuring similar images for branding consistency. Trust can be built by having some standard things going, always.