- 07 Jul
How to build a better sales leads using market automation
You have made the best business decision you will never regret if you have already implemented CRM into your business. Well, I also believe that the system has also provided you with experience, knowledge, and skills about how to track sales opportunities as well as advanced customer relationship management, task creation, customer support provision, and other important strategies a successful business should have. Well, we never ignore the importance of all these strategies, but have you ever tried to use this management system with marketing-focused business processes such as business lead qualification, e-mail marketing, lead nurturing, campaign report creation, and other similar subjects?
In order to get all those marketing-focused strategies, of course there is another essential thing you should have, besides the important CRM. You need to create a combination between Customer Relationship Management (CRM) with the automation of your marketing system. At least you can improve your business lead generation, fasten the lead distribution through the best possible channels, and finally close the endless loop of ROI report.
From the following section, you will be able to look few methods business expert use in improving their business lead qualification by combining both CRM and marketing automation.
Get A+ Leads for Your Business
Poor business lead quality often becomes the most common character that causes strife between business sales teams and marketing. For this reason, developing each aspect as well as their combination is the critical point. Marketing automation system is highly efficient method in gathering customers’ data that marketers can use to grade leads and score. This strategy creates only one possibility: only people with authorized access can get pass the sales. At the other side, when your business leads have reached both threshold grade and score, you can use them for your sales representations as well as improving the efficiency of business manual process and the creation of fair, effective, and efficient lead assignment.
X-Ray Vision Activation
There is one additional business benefit you can get from combining both marketing automation with CRM. You will be able to get further information about your business behavioral tracking activity, instead of limiting the information only to necessary information about your business demography. By having this benefit at your side, you will gain easy and direct access to any information you want to view about your prospects, their preferred content type, and their preferred position in purchasing cycle. This information provides you deep insight about particular niche your prospect would like to visit, their preferred content, and how they will make their position at the buying cycle. With this specific information at your hand, you can easily predict what would your prospects do in the future and create appropriate strategies over their preference.
Staying at the Same Line with Your Leads until It Finishes
After conducting some studies that learn buyers’ behavior, SiriusDecisions discovered that there are at least 75% of customers who perform deep research before they can make final sales decision. In accordance with this face, the only way to achieve excellent communication with your customers, all related divisions especial business sales and marketing teams should carefully nurture the leads. It is necessary to complete this important business step because you can use the well-nurtured leads to keep your first place in leads competition, search leads in your database, churn rate mitigation, and keep your sales in the perfect position. In addition, once you have performed a well business lead nurturing process, you can maintain your sales representations performance as efficient as possible.
Efficient Message Delivery
After completing its study on State of Demand Generation in 2013, Pardot found that more than 76% of business buyers prefer to have targeted unique content at each research stage they should complete rather than general content for everyone. You can directly provide this need to your customers by using behavioral information your business has previously collected using your marketing automation tool. With this information, you can easily send personalized messages to your consumers as well as lead nurturing e-mails. If you use these notes well, these simple words can keep the specific interest your buyers have as well as keeping their position in your business purchasing cycle. Other benefits include improved engagement level, click-through rate, and business conversion rate.
411 for Your Business ROI
It is much easier than ever if you have combined your CRM with marketing automation system, especially for the ROI reporting campaign purpose. Its double direction synchronizing systems allow businesses to create marketing automation platform for your company. Of course, you will get benefits from this system. However, the critical one is the ability to keep all closed deals stay together with related business campaigns. Later, you will be able to recognize which business marketing campaigns which will give you the best revenue impact as well as any essential data you need to boost your business.