Working in a world that’s full of technology and digital frameworks, an organization must know that their website must be updated frequently to make sure that Google will be able to rank them and their traffic will increase because of the valuable content that they are making. This is called content marketing – and with the right SEO strategies, you can guarantee that you will be able to top the search engines on the internet.
Blogging is one of the content marketing strategies that companies invest in – they take ample time to post blogs on their websites and share it on all their social media accounts purposely to expand their leads and traffic.
But the question is, are you doing it right? Before starting with writing your blogs, you have to know who your target audience is and how long the post should be so that the readers will take interest in reading it.
People nowadays have short attention span – hence, marketers assume that shorter content is better.
But no, not entirely.
The article length is important to SEO. It’s important that your blogs should not only rank on Google but you also have to consider the fact that it must be useful to your audience as well.
In order to achieve this, moreover, the first thing that you should do is keyword research. You have to ensure that your blog has the words and phrases or the topics that people are searching for. Mostly, people search for questions – and you have to provide them the answers they’re looking for. This can be a good way for you to lure them in reading your content – when readers find out that your blog is helpful to them, they will continuously anticipate all the impending blogs that you’ll create.
If you think you’re running out of ideas about what to write, however, you can look for inspirations from your competitors. Supposedly, and ideal content must be structured in an efficient way with at least 2000 words. It must be a comprehensive one but this can vary on the topic, still.
You can also put attractive elements in your content so not to bore your readers with staring at while background with pure letters in sight. The title and the introduction must be clear and brief – it must be engaging enough to catch the attention of your readers from the moment they saw it on Google.
And if you need professional help regarding content marketing, we, Dow Group Business Solutions can help you with this. We offer both copywriting services and SEO services. These two are just among the various effective services that we give as aweb design company in Dubai and Lebanon. We have been in the industry long enough to become your trusted provider of web services and we take pride in being one of the leading companies who give such provisions. You can contact us anytime and together, we can make your business grow and succeed. Kindly contact us at 04 374 84 24