Being a small company, e-commerce or local business encountering difficulty in increasing the rank of your website on search engines, the following are nine hacks that ensure your site is properly optimized and starts ranking as soon as possible and even more, allow your company to go from a startup to having millions of online visitors to its site each month in less than a year. Allow us the privilege of introducing them:
1. Add customer reviews and ratings to each product you sell.
Rating each product and supporting it with info to the customer and a customer review of it will definitely increase conversion rates, the type of supplementary content Google loves to see and will definitely be rewarded by way of higher rankings.
2. Include a variety of images and/or videos for each product.
Endorse each image tag and caption with descriptive keywords that Google will relate to his list of image searches, gives these images the chance to rank higher and will help your content and eventually your website to rank for those keywords.
3. Focus on deep-linking.
Work on getting links to specific product pages other than your homepage or other high-level pages for your ecommerce site to rank higher.
4. Use descriptive language for your product listings.
Saturate your product listings with comprehensive description of each product, and ensure it contains a variety of keywords related to your product, features and benefits. Add a story to make your descriptions more compelling.
5. Encrypt your ecommerce site.
Ensure encrypting your ecommerce site with signals that are important to Google so that it appears trustworthy and secure.
6. Included location-specific keywords on your site.
Remember to include on your website county names, abbreviations, region names and zip codes as well and all keywords that describe your location fully so that Google catches it directly and raises your website ranking accordingly.
7. Claim and complete your Google My Business page.
Fill all information about you and your business from location, hours, phone number and images on all Google Maps, Search and Google+ pages and the like pages so that your website ranking can rise reciprocally.
8. Make your NAP (name, address, phone number) consistent everywhere online.
Carry on consistent registering on all search engine websites you use for that purpose and this includes your website (double-check your footers), social media profiles, Google listings, references on other sites, etc. so that your website can be identified quickly and ranked higher.
9. Keep it local, local, local.
To allow the highest chance that local search engines might catch your site quickly through queries, concentrate your SEO efforts on keeping everything about your site locally-focused from links to other local sites, to on-page factors that include your location (content, H1/H2 tags, title tags, etc.) and getting reviews from local review sites if possible, etc. This will definitely raise your website on local search engines.
Implementing the above hacks with a focus on providing excellent, relevant content, and then promoting it to your target market, will naturally provide a better user experience for your site visitors and go a long way to getting your small business site ranking high on Google.
The team at Dow Group employs a vast knowledge and a longtime experience in SEO and marketing strategies and hacks with packages that suit your language, time barriers, your budget, quality and requirements.