One Web Approach for the screens of tomorrow (Part l)

Responsive Web Design:

In a post PC world, where website traffic is expected to majorly come from mobile devices, responsive and adaptive design techniques rule the day, and users expect to run their websites and exploit the same information and services on all devices available and imaginable, developing a website takes three popular approaches each with benefits and drawbacks to be considered by the developers before picking the one that works for their next project.

The Responsive Web Design, the most common one web approach, has key advantages and setbacks at the time when the number of responsive sites is rapidly increasing.
Although in this approach a single template for all devices can be used by designers with just CSS to determine how content is rendered on different screen sizes, those designers can still work in HTML and CSS  technologies they’re already familiar with and with the growing number of responsive-friendly, several open-source toolkits help simplify the process of building responsive sites.

Going responsive, an approach covers all devices, mobile use case is prioritized during development and organizations often have to undertake a complete site rebuild from the ground up with a mobile first approach and a difficulty to customize the user experience for every possible device or context. On the other hand, when responsive site layouts look like a bunch of puzzle pieces that don’t quite fit together, you have to wait for all of the page elements and resources to load before using the website, a bugbear in performance and rise of new challenges for online businesses, including how to handle images and how to optimize mobile performance.

Why don’t you go on a responsive design approach, the standard fast becoming, with Dow Group and come up with de facto e-commerce sites?