Make it compact
One important key about a website is: no matter how important information contained within a website, as long as it has a less attractive view, then no one will have interest to visit the site. That is why keeping your website compact is the first thing you should do. There are some cases when some companies ‘translate’ the word ‘compact’ as ‘minimalist’. Well, since it has similar meaning, then there is no problem with it. The important thing is: keep everything simple, all information provided, and no fluffy content.
Pay more to the basics
Don’t forget the color
Human is an art being. As an effect of this state, it has been and is always our nature to be interested to see attractive thing. Color is a perfect example for this. Everyone loves to see color, even the nearsighted one or even blind one. Regarding business website design, color plays an important role in attracting visitors to a website. However, improving color to a website does not mean that you can put any color you want to make your website colorful. Carefully choose color that represents the identity of your business, products or services, and don’t forget your customers. For this purpose, you may need to take preliminary research to find out which color fits the best. Some parts of website that is worth for this color attention is home page, web button etc. Regarding the button, even though they are small and contain no information regarding your business, it has been proven that people are more interested in visiting a website if they see attractive buttons at the page, not just plain button. Well, as previously said, it is an effect of our nature as art being among other creatures.