With the worldwide rush to have blogs on all websites reaching in a recent study by blogger.com to 60% of all businesses, the thing can be owed to the sudden awakening to the importance of business blogging and how best to optimize your blog posts to make them more search engine friendly. That tendency however is hampered by many bloggers failing to take advantage of the enormous marketing potential of their blogs.
According to the same study, 65% of those blog owners haven’t even updated their blogs in the past year, while in reality approaching these issues is simple! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers and the following are six easy search engine optimization (SEO) tips to help get your blog noticed, encourage higher rankings in SERPS, increase web traffic, and higher customer conversion rates:
Do your research.
Blogs that are posted as they are without keywords or with irrelevant ones, no matter how rich their content is fail short of optimizing the page or website. Hence, it is of utmost necessity to start researching for the best keywords to be included in order to start bringing traffic to your site and in this sense you can spy on competition sites for these words or phrases or surf the web for the variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered.
Utilize keywords throughout your post.
Once you succeeded in choosing these valuable, relevant keywords, the next step is to place them right in the blog or website to impact as much people and search engines browsing your content as possible, but be wary not to irritate your blog followers with so many keywords that it becomes difficult to read, for this tendency will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
Optimize your images.
Don’t upload a photo to a blog without keywords in the file name and a brief, keyword rich description of the photo.
Reference others with links.
It’s preferable that you reference what you mention in a blog by a link to the information you are referencing, even if the information you took is minimal, for not only is it good blogging etiquette, but also mentioning these links will rank your website higher in search engine results pages and make you lucky to receive a link back.
Give readers the opportunity to subscribe to your blog.
Allow your viewers the ability to subscribe to your posts via email so that they can check your latest post without having to periodically check your site for new content.
Use social media to broaden the reach of your blog posts.
You usually carry personal, company and business exposure by utilizing Face book, Twitter, Google+, or other social media sites to create connections with potential and current customers. You can also promote your blog content on these sites for even more web exposure.
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