- 29 Jul
Three Quick Steps to power up your sales
Focusing on your particular “peg” can sometimes price your brand lower than others, especially if it seems incongruent where other staples are sold, as such uncovering your USP and using it is vitally important and the last resort to power up your sales. Accordingly:
• Put yourself in your customer's shoes. Remember, customers’ needs are the ones to be satisfied not yours, and through quality, convenience, reliability, friendliness, cleanliness, courtesy or customer service not by good pricing alone you can convince them to buy what you are selling.
• Know what motivates your customers' behavior and buying decisions. Value your customers’ desires and trends in attaining a certain product or service not only their needs alone and as such go beyond the traditional customer demographics, such as age, gender, race, income and geographic location, that most businesses collect to analyze their sales trends. Accordingly be an amateur psychologist for achieving effective marketing and know the value of psychologically oriented promotion.
• Uncover the real reasons customers buy your product instead of a competitor's. As your business grows go on asking how you can improve your service, a move highly appreciated by your customers who with pleasure and honesty rate the importance of the features you offer, such as taste, size, ingredients, atmosphere and service.
Else if a starter in business, you will "shop" your competition instead, routinely dropping into your competitors' stores to see what and how they are selling and asking their customers instead of yours after they leave the premises what they like and dislike about the competitors' products and services.
Once you've gone through this three-step market intelligence process, you need to take the next--and hardest--step: clearing your mind of any preconceived ideas about your product or service and being brutally honest.
Distinguishing features that set you apart, promoting to patronize your business and positioning your business to highlight your USP are highly important steps in the market intelligence process, but the best, successful and targeted end in this process is not to be one-of-a-kind having a unique product or service; it's about making your product stand out--even in a market filled with similar items.
Why don’t you take this grand opportunity to talk to some creative, motivated and aspiring people like the group of developers and designers at Dow Group and open up the process as you plan a website development or redevelopment, design or redesign, or any business solution in mind and review all of this with them as you create your own USP online and get started with the right hashtags, ads, pictures, tweets, posts and quotes that will set you unique in a harshly competing market!
What do you think of this blog? Do you have other ideas? Share your thoughts with us in the comments.