Website Design Trends that are going out of Style

Looking back at the evolution of trends in web design is like browsing through old photo albums… You might think: Was it necessary to wear a turtleneck and oversized flannel shirt in 1994? Or: What was I thinking with that fluffy 80s hair? And just like the questionable fashion choices of our past, some design trends are simply products of their time, and better be left there.

But others aren’t necessarily good or bad in and of themselves. Many just get overused or misused. So here we will be exhibiting what it’s time for you to look at as the flip side — the mere trends that are on their way out. So we will be studying some websites that have shaken off the following list of tired trends so as to try new and interesting web designs techniques.

1.    Traditional Stock Imagery & Generic Typography

The World Wide Web hasn’t been around that long, but websites have come a long way. After years of choosing from overused stock photography and limited web fonts, designers now have the resources and technology to get a lot more creative with their web work.
And due to the availability of more natural-looking stock photography (Unsplash is a popular free resource) and the increasing trend of illustrating websites — along with web font sources like Google Fonts and Type-kit — designers don’t have an excuse for turning out generic-looking websites anymore.

So first two up are designs that avoid bad stock photography and dull typography to embrace more creative approaches.

This website, designed by Elespacio, promotes globally-inspired cooking and features custom illustrations that tie into the ingredients of each recipe.
By pairing the illustrations with bright colors and typography that has personality (but doesn’t comes across as too loud or flashy, like many display typefaces), this website doesn’t have to worry about looking run-of-the-mill.

Rally Interactive design as the second example for “Epicurrence” pairs blunt the background photography with bits of illustration and bold, non-traditional typography for an overall design that’s anything but boring: (

Epicurrence by Rally Interactive

2.    Static Graphics

In addition to distinctive imagery, many web designers are increasingly including moving graphics — from video to animation — as significant elements in their designs.
When we’re all used to seeing still images and static backgrounds, a little bit of movement can catch visitors’ attention and keep their interest a little bit longer. Let’s look at 2 examples.
This website for a French filmmaker features imaginative illustrations with bold colors and patterns that move across the page. Check at (  It was designed by Femme Fatale Studio.

Tati Express by Femme Fatale Studio

Atieva’s website, designed in collaboration with Superhero Cheesecake, features a series of short, looping videos that serve as full-screen backgrounds: (check it at:
3.    Cookie-Cutter Layouts

Partly due to the prevalence of website themes and templates, and partly just because designers get ideas from each other, there are a lot of similar-looking websites out there.
Some common layout trends include image sliders (also known as a carousel) on the homepage, or a hero image with three columns of content below, as “Dave Ellis of No Volume” highlights with this graphic: (Check it on:

Dave Ellis

Now let’s look at some websites that don’t follow the crowd. Virgil Pana’s design for example, still features large images but does so in a nonconforming way, layering photos and blocks of colors almost like a collage for a unique, modular layout, while keeping the hero images, yet mixing up the content below them by presenting it in a checkerboard pattern. (
Second example is this concept from Ben Schade that takes a unique approach with a radially oriented design. (

It is all up to you
As a designer, it’s smart to be aware of trends in your industry, both rising ones as well as ones that may be falling out of favor — if only to avoid using either category in your projects.

So how about you? Do you follow the trends? Are there any you’d like to say goodbye to in 2016? Or maybe ones you look back on and wish you wouldn’t have used? Let us know in the comments. Stay tuned and we will update you next with Logos and Branding!

Dow Group highly considers updating web designers’ work and knowledge needed for continuous innovation. Choose the most convenient of web design styles, and we at Dow Group will make designs just simple and creative for everyone. Dow Group definitely brings great design for your entire business.

Source: – From an Article by Janie Kliever