Why Should Small Businesses Create a Website?

web development company in dubai

Learn how to build a low-cost website for your company with the help of a web design company. Consider your search habits. What do you do when you need a non-essential product, like a candle, or are on holiday and need to locate a restaurant near you?

You do a fast search on Google to see what’s showing in the search results. Nearly all (97%) would check for the company’s feedback that is pop up in the search results.

This scenario demonstrates that it is becoming increasingly necessary for businesses of all types to provide an online presence with a website, social media, and third-party feedback.

In particular, developing a website for small or local companies is critical for attracting a loyal audience and rising over time. However, 36% of small companies.

Below are 5 advantages of developing a small business website.

1. Show Up in Local Search Results

People depend on searching to locate small businesses, and you need to show up in the local search results to compete with big chains.

When your company isn’t online as you rely on word of mouth or traditional advertising to draw new clients, you are missing out on prospective buyers.

2. Create the Foundation for Your Digital Marketing Strategy

A website is the foundation of your digital marketing campaign.

It’s where customers go to find information about your products/services and employees. It is what journalists or bloggers link back to. This is an important component of the marketing campaign.

Why can’t social media pages replace a company website?

If you only rely on third-party platforms to build your online presence, it becomes harder to control your brand’s visibility online.

Although it’s a fantastic idea to create a Facebook, LinkedIn, Twitter, or Instagram account for your company, social media alone is not enough.

If you depend solely on third-party platforms to build your online identity, it becomes more challenging to track your brand’s online visibility.

Take Facebook’s algorithm as an example. All brand articles should be deemphasized until they elicit constructive interaction. This suggests the company has to adjust its approach to reach Facebook consumers.

Instead, build profiles on social media, and connect them in the footer from your website.

When you include connected social profile icons on your website, visitors will know how to locate you.

3. Showcase Your Products and Services

With more customers choosing to find and purchase products online, it’s essential to have a website that showcases your products and services.

It carries with it two opportunities:

  • Customers will find your products online and purchase them instantly
  • Customers will find your products online and then visit your store to make a purchase

Using your website to sell goods online poses difficulties, such as managing shipping costs and inventory control, but at least it’s necessary to highlight your items on your website.

And if a customer sees your products online and doesn’t purchase them, they’re more apt to remember what you’re offering the next time they need to buy.

4. Improve Your Business’s Credibility

Having a website is a proof of your credibility. It reassures consumers that your company is legal, and describes the importance of your company.

The website clarifies how the service works: what they are selling, how it is being distributed, and what it costs.

The webpage ends with former client testimonials. Such ratings prove that previously consumers bought from you and had a good experience.

5. Collect Customer Information

A company website is a forum for learning about your audience and future audience as well.

This offers up an opportunity to collect consumer information and then adapt the experiences to their needs.

For example, obtain email addresses of site users and figure out who’s visiting your website.

Then, contact them through a regular newsletter. Using this email list to post exclusive deals and rewards and promote new items or offerings.


Websites are useful to every company, whether large or small.

They help you to be located online by prospective customers, directly communicating with current customers through social media and email, and advertise your products/services.

Contact us at Dow Group a web design company in Dubai and we will help you launch and maintain your website at low-cost!