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Why you need to jump on the SEO Craze

Dramatic digital changes have been taking place over the past few years, however SEO still proves to be an essential marketing tool that is also effective for your marketing strategy. So why is it important for your business?

Increase traffic, with SEO increase the traffic that passes through your website. Top positions on the search engine result pages receive clicks and impressions. That means people see your site more often and some click on it when it appears on the search engine results page. This can be done using keywords that match those of the users when they search for your product or service. Optimize your website with relevant keywords, titles tags and meta descriptions to increase the probability of your site appearing on the first page of search results, resulting in a higher click through rate. 

ROI, get the most return on your marketing investments. With SEO you can track the progress of your marketing strategy by viewing results such as rankings, traffic and conversion. See where your website falls on search engines results pages, monitor the traffic that comes onto your website and view if the search engine resulted in consumers taking action on your site. Learn about your target market and find demographic information and other engagement metrics for users who interacted with your website. 

Cost effectiveness, with SEO you are able to reach consumers who are actually looking for your product or service, that means users are actively seeking to engage with you. Therefore the traffic resulting from SEO is more qualified than many other marketing strategies as users are actively seeking your offering, resulting in cost-savings for companies. Save on your marketing costs due to SEO’s inbound nature as opposed to outbound marketing strategies. 

Increased site usability, search engines and SEO make your website easier to navigate. SEO will rearrange the site’s architecture and links to make pages within the website easy to find and easy to use. This increases the efficiency of your site for both users and search engines as it becomes easier to find and easier to navigate. 

Brand Awareness, top ranking positions result in impressions, that means having your website appear in top search result pages translated to increased exposure for you website. When your website appears on the first page of search results, users view your website as trustworthy and they associate your brand with the keywords they used to find your offerings. Having relevant keywords in your pages increases your ranking position in search engines, which results in a greater chance for users to see your content and become familiar with your brand.