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28 Creative Ways to Promote Your App for Free



Working in a mobile apps dev company for 2 years now, I’ve interacted with various business owners and entrepreneurs who invested lots of $$$ in building their apps, all in vain unfortunately. It’s not because their idea was not original or the app had oodles of bugs, but rather the false expectation of immediately reaping the rewards after uploading their apps on App Stores. For small...
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How to Use App Store Optimization to Get Attention



App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can give your app a push in discoverability and, therefore, downloads. Understanding what components go into good app store optimization will make sure your app stands out from the rest and also help people discover your app when they're searching through the...
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What is Emotional Marketing ?



Emotional Marketing is messaging that builds your ego. It makes you feel smarter, bolder, more sophisticated, or just about any other emotion that is fundamental to your self-esteem. By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what gives your brand that special something that builds life-long attachment. These are brands that...
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Customer Relationship Management (CRM)



Introduction Customer Relationship Management (CRM) is about the corporate values and systems (IT and Non IT) which help an organisation manage its relationships with it customers. CRM is supported by technology but technology alone will not result in long term fruitful relationships with your customers. A successful CRM strategy involves effectively targeting customers for your products and...
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15 Tips for Writing Effective Email



Have you ever needed to email someone – a stranger, asking them for a favor? How can one compose email such that they will be read and responded to? How do we effectively email someone who gets a lot of email? Whether personal or business, the ability to compose efficient and effective email is super useful – both in terms of productivity and responsiveness. We’re all busy, and we’ve all...
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Where do we start with digital marketing?



Marketing is about understanding and meeting your clients’ needs profitably. Digital marketing, which is also known as internet marketing, i-marketing, web marketing, online marketing, or emarketing, is about marketing products or services over the Internet or via mobile technology. Digital marketing techniques include search engine marketing (SEM), search engine optimisation (SEO), email...
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Seven Reasons why you should broadly invest in SEO



Search Engine Optimization (SEO); the process of getting traffic from the search results on all major search engines such as Google, Bing, and Yahoo, is vastly important and it is time your business considers investing in SEO when setting up your website. Dow Group Dubai offers services that can help you boost and optimize your online business, and here are the seven reasons why investing in SEO...
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Affordable web design in Dubai



If you are looking for the best web design in Dubai, then look no further, you've arrived at the right destination.  Doing business nowadays means having a state of the art website developed to make a great first impression.  The business marketplace is far too competitive now worldwide, you must adapt if you wish to prosper.  The Dow Group will handle all your web design in Dubai...
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Website Design Trends that are going out of Style



Looking back at the evolution of trends in web design is like browsing through old photo albums… You might think: Was it necessary to wear a turtleneck and oversized flannel shirt in 1994? Or: What was I thinking with that fluffy 80s hair? And just like the questionable fashion choices of our past, some design trends are simply products of their time, and better be left there. But others aren’...
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8 Web Industry Surprises no one warns you about in The Crazy Web-development World



At a Dow group regular business day, we check countless articles and personal stories in technology every day. And as weird as one can think, web development world surprises everyone particularly when a new generation marketer asks what it is in this world one should know. A special article truly got me thinking, and it was that kind of funny smart marketer saying he has been in the web-...
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Smart Internet Marketing for True Traffic

Smart Internet Marketing for True Traffic



Most web designers and website bloggers miss the mark on some of the most important components that make a 21st century business work online. Well, actually success rest on four basic pillars and that should not be a secret anymore;  •    Relationships •    Direct Response Copywriting •    Content Marketing •    High Quality...
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Five Tips to consider when hiring a great web developer

Five Tips to consider when hiring a Great Web Developer



The all-time major problem facing every company seeking to hire an excellent web developer, the person responsible for creating the online face and image of the company and the one behind enabling the company interacting virtually with its customers, is finding the right talent from the first interview without wasting the company’s time, money and resources and the interviewers’ energy and...
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Nine Quick Tips to increase site ranking on search engines

Nine Quick Tips to increase site ranking on search engines



Being a small company, e-commerce or local business encountering difficulty in increasing the rank of your website on search engines, the following are nine hacks that ensure your site is properly optimized and starts ranking as soon as possible and even more, allow your company to go from a startup to having millions of online visitors to its site each month in less than a year. Allow us...
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A Website Package for just $1                000! Can this help my business?

A Website Package for just $1,000! Can this help my business?



Many of our clients wonder about the pricing of a website; why would this website cost $100, 000 while the other only $1,000?! What’s the difference? Various factors affect the price of your desired website. Mainly, the size of the data, the type or purpose of the website, the amount of resources needed, the prior business analysis conducted and the complexity of planning are all dominant...
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Six easy-to-apply SEO Tips

Six easy-to-apply SEO Tips



With the worldwide rush to have blogs on all websites reaching in a recent study by blogger.com to 60% of all businesses, the thing can be owed to the sudden awakening to the importance of business blogging and how best to optimize your blog posts to make them more search engine friendly. That tendency however is hampered by many bloggers failing to take advantage of the enormous marketing...
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Five must-adopt word-of-mouth marketing tactics

Five must-adopt word of mouth Marketing Tactics



Technology is providing us with a fast changing world and a wide range of communication methods that are re-shaping the interaction between one another drastically and forever while at the same time further discounting the human aspect of marketing and business. As such, it is no longer sufficient for businesses to think about traditional forms of advertising or collect new customers rather...
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why should you build your own mobile app too

Why should you build your own Mobile App too?



The rush for Mobile Apps can be due to several reasons, some of which are personal and others that are strategic for marketing a business. Yet the common ground in everything is that mobile apps are incorporated for everything today; right from games and to-do list organizers to monitoring your heartbeat and eating pattern. According to a Harvard Business Review article, each individual...
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Five Great Design Tips for Successful Mobile Apps

Five Great Design Tips for Successful Mobile Apps



Working to create a brilliant successful app that gauges user interaction and involvement is never an easy task nor is designing it, which actually is one of the most important aspects of a Mobile App. This is provided likewise because the native app UI design doesn’t give the developer a lot of room to work with, while having a thorough understanding of certain important elements of app...
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Online Marketing Efforts that matter

Online Marketing Efforts that matter



Online Marketing Effort that matters – Agile Content Marketing as a significant Business Case One of most important aspects of digital marketing that matters today lies mostly in Content Marketing concept. Building a solid audience rather than merely joining the conventional online race is where content marketing works to emit that real difference. You cannot expect to lead online, nor meeting...
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FOUR Key Trends in Mobile App Development

FOUR Key Trends in Mobile App Development



At the time when the app landscape is constantly changing, mobile developers and app owners have to be keen to how it is really changing. In this atmosphere, reports for the first quarter of 2015 come offering plenty of info about current marketplace movements. One of them actually noted four trends that every mobile app developer and firm should look into and these are:  1. Swift surges...
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Atomic App revolutionizes Design

Atomic App revolutionizes Design



The all-time drive of web designers to design interactive experiences jumping from fixed states of creation to interaction and animation has lately been visualized with a new breed of design app named Atomic, which bridges the gaps left by traditional artwork applications like Sketch, or Photoshop. Atomic provides a landscape for creative processes away from workflow dictated by the mechanics...
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SIX must-do steps before choosing a web designer

SIX must-do steps before choosing a web designer



Ownіng аnd ореrаtіng your оwn buѕіnеѕѕ frоm day tо day іѕ a hugе tаѕk іn itself. Tасk оn thе сhоrе оf сhооѕіng a рrоfеѕѕіоnаl web dеѕіgnеr аnd well іt саn gеt оvеrwhеlmіng.    Chооѕіng a web dеѕіgnеr or dеvеlореr should not bе taken lіghtlу; a wеb designer іѕ rеѕроnѕіblе fоr сrеаtіng аnd еѕtаblіѕhіng уоur соrроrаtе іdеntіtу аnd online рrеѕеnсе. Your buѕіnеѕѕ wеb ѕіtе ѕреаkѕ for уоu...
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When is the time to outsource your project?

When is the time to outsource your project?



Handling several tasks together wanting to be everything behind the site for a client — the mind, the creative, the worker — everything is so demanding and takes time to finish. All projects have deadlines, you majorly can’t cover every aspect of a project— if code or design wise able administrative wise short or vice versa, and all know how clients can be nearing the end of a project i.e....
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The Modern SEO Concern

The Modern SEO Concern



For modern SEO success, ranking higher in search engines doesn’t mean you need to be a Google engineer or the most advanced programmer. Trying to appeal to every line of code in Google’s core algorithm and lean on backend coding tactics and deceptive tricks to get sites ranking higher is nowadays condensed to become part of the whole story or the strategy to rank higher.   For the most...
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Three Quick Steps to power up your sales

Three Quick Steps to power up your sales



Focusing on your particular “peg” can sometimes price your brand lower than others, especially if it seems incongruent where other staples are sold, as such uncovering your USP and using it is vitally important and the last resort to power up your sales. Accordingly:   • Put yourself in your customer's shoes. Remember, customers’ needs are the ones to be satisfied not yours, and...
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How to achieve a Unique Selling Position (USP)

How to achieve a Unique Selling Position (USP)



Setting yourself a unique selling position or USP in a world of homogeneous competitors to target your sales efforts successfully, is a mission that requires some hard soul-searching and creativity. This pinpointing strategy to highlight your product or service as being different from and better than that of the competition begins with selling yourself on these products and services but doesn’t...
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2: Different avenues to tweet for!



Twitter in particular offers a different avenue for you to be able to reach different people and not to straight out sell to them, but maybe talk and network in a way that can lead up to a sell.  Not everyone is happy reading emails, which is a one sided conversation. They like to talk directly to you and why not tweet with you! Half the point of using these tags on twitter is to connect...
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1: What are you tweeting for?



Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. Join Twitter today - it only takes a few seconds. Connect with your friends and other fascinating people. Get in-the-moment updates on the things that interest you. Twitter’s board has a lot of CEOs on it — hopefully not so many that it deters a new...
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8 Trends to transform your business in 2015



With the spectacular increase in new websites hitting the internet, tens of thousands every day and tens every second, competing against can be easy by not listening to what Web Designers say for they guide you to what looks new, trendy and good not to what works to convert traffic into online results. By sticking to what converts, implement also these 8 trends for bettering RIO (return on...
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How to overcome Communication Barriers



If you’ve read our previous blog post, you’ve come across the most common barriers to communication faced in any situation, whether at home or at work. The following are important factors to be looking at next time, just before you decide to communicate so you can achieve maximum interpersonal & organizational communication. -Use Feedback: always ask for a feedback. It is used to determine...
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