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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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Create an Engaging Blog User Experience



1. Get visual  Visual content make the text seem easy on the eyes and not so plain and boring. Although you might think of Pinterest when you think of card designs and that’s probably why it is effective to add visuals to you posts.  These card designs help marketers showcase multiple pieces of content in a visually appealing way. It is easier for readers to scan through different...
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CardFi-world’s first iBeacon Business Card



CardFi is described as your personal assistant that takes care of all your contact management and networking needs. This beacon business card is said to revolutionize the way business associates network with each other, it is the world’s first iBeacon integrated Business card.   These CardFi’s will have you switching in your traditional business card with a new and evolved digital...
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Event Marketing



Have you put in much thought to event marketing? We tend to shy away from event marketing, it seems a bit daunting, and what if nobody hears about it? Is it really about to happen? What if nobody shows up?  So we’ve come up with the ABC’s of event marketing.  Planning and hosting an event takes a lot of effort, and some might think it’s not worth the hassle with already everything...
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4 Social Media Tips To Become the Leader in Your Industry



Tip 1: The Right Social Channel  How do you know which is the right channel? Firstly think about your target audience and determine which social channels they are most active on. Secondly to find the right social channel you must assess whether the social platform fits your expertise.  Although you may think that sharing your content on several channels may increase your brand...
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How to Handle Email Unsubscribe

How to Handle Email Unsubscribe



Lets face the harsh reality that no one likes to cut an email subscriber loose, I mean all the hard work that you’ve done at the point just seems to be for nothing. But when someone wants to go you have to let them go, however it doesn’t mean that the customer relationship is over. With the advances of today’s technology we know how crowded an email inbox could get, so it might just mean that...
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6 Reasons Why You Should Have A Responsive Website



First things first, what exactly is a responsive website? A responsive website depends on the web design and development technique that is used to make a website react to the size of a user’s screen. A responsive website will enhance the user’s browsing experience as the web page is flexible for every device.  So what are the benefits of using a responsive site?  1. Increase your...
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How to Take Advantage of LinkedIn



LinkedIn hasn’t been around for a while but this one of a kind social networking site has been growing rapidly. Why should my business build a LinkedIn Network? You might ask. Well, LinkedIn connects and exposes you to important people, it allows you to attract new prospects, keeps you linked with clients and vendors, gives you the ability to market your business and find potential partnerships....
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Why you need to jump on the SEO Craze



Dramatic digital changes have been taking place over the past few years, however SEO still proves to be an essential marketing tool that is also effective for your marketing strategy. So why is it important for your business? Increase traffic, with SEO increase the traffic that passes through your website. Top positions on the search engine result pages receive clicks and impressions. That...
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Mobile Apps: How Can They Help My Business?

Mobile Apps: How Can They Help My Business?



Business mobile applications have shifted from being ‘nice to have’ to ‘have to have’. Here’s why. Reach your target audience directly and accurately through mobile marketing. Mobile marketing has reshaped communication with customer groups as customers can now instantly check your marketing messages and campaigns in real time, increasing the efficiency and effectiveness of your communication...
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Media Sharing tips on Google+ to benefit your business



With Google+ being on the rise to becoming one of Facebook’s top social media competitors, we decided to share a few media tips that you could try for your business.  Create video content with the help of  ‘Google Hangouts on Air’ to provide audience with live streaming videos. Video content breaks the ice between you and your customers and allows you to build an online relationship...
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Social Media: Changing Traditional Marketing



What comes to your mind when you first think of social media? what does social media mean to us users? Some think it’s the new way to connect with people and reconnect with old friends. Social media has become almost vital in our everyday lives, we use social media in several ways for several occasions, whether we’re just having lunch, we quickly share it on Instagram or whether we are having a...
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Find us at Gitex



Gitex technology week is around the corner, with more than 3,700 companies from 61 countries participating in 2014. According to CNME more than 100,000 visitors from 150 countries are expected at Dubai World Trade Centre from 12th-16th of this month. The region’s largest ICT event is said to debut the GCC governments’ ‘increasingly innovating delivery of services to people and business’. The...
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Simple tips in increasing deliverability of your e-mail marketing



Here is the fact we have for today. We get many e-mail marketers or companies that run e-mail marketing, but there are only few of them which really know the whole thing they do. Let’s take HTML as the example. Do you realize that there are only few companies which really know HTML and everything about it? However, even though HTML is important when we do e-mail marketing, do all businesses need...
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Here are seven common terms on web hosting you should understand



If you have just arrived in the world of website hosting, prepare yourself for getting various offers from different providers. While each of them may come with unique characteristics that make the service different from other providers, you must not look at the services first. Before you jump into the cliff of failure, here are some common terms in website hosting world you should know. Master...
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Easy social media marketing tips for your company



At old times, we used to focus at advertising as the only marketing strategy for our business. We used to think only about television, newspaper, magazine, brochures, and other printed publications as the only media where we can deliver information about our product or service to public. However, almost everything had changed when the world as we know today met with internet for the first time....
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Search engine optimization forensic and reason behind its importance



At Dow Group, there is only one business principle we apply: quality service. Unless we found ourselves not qualified  in having the resources we need, it is such an absurd thing for us not to deliver the best service to you, including when you ask high-quality search engine optimization service for your website. Unlike some providers that may only offer you the ‘standard’ services, we...
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Do you need audio branding?



In the world, we live today; continuous partial attention has become a lifestyle both its presence and impact we cannot deny. Various business studies have confirmed this fact. So, what does a continuous partial attention mean? There are different paths in describing continuous partial attention, but we can use the simplest one. Continuous partial attention is moment when we ‘choose’ to...
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Assessing benefits you can get from outsourcing tasks in your business



Here is the fact: you can use outsourcing to reduce your business operational cost and therefore increase your company profit. So, if you are looking for a ‘quick’ way to generate profit, here is the most-common recommendation you will hear, especially if you own a small business. Even though there are still many contradictions about outsourcing for business, this resource strategy has proven its...
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Improve your e-commerce by avoiding these five common return mistakes



Whenever holiday-return season come, all e-commerce companies face one critical time that not only turns as a test for their awareness, but also the organizational skills that belong to the retailer. If you have insufficient preparation to overcome this season, it will only leave you at overwhelming situation. As the result, it will cost you almost all resources you get, including customer...
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What are web services?



Today, if your computer runs services or applications from big computing companies, it is nearly absolute that you are running their web-service-based applications. Microsoft, Hewlett-Packard, Sun, IBM, and Oracle have applied this service for a long time in their business and, as you can see, they have made their success with it even though they never come with new ideas at least for several...
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How to think at the same way as your customers do



There is one absolute business challenge we have today: people live in the unique life where they expect their dream to come true. Well, it is not a great challenge for us if we can give the vision through not-so-challenging channels. It becomes a great challenge we should deal at instant when people look to have their dreams take presence in high-quality experiences through multi-channel...
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How to get everyone easily understands your technical copywriting?



Copywriting is an easy and simple tool that can boost your business through series of words. That is the crucial fact about copywriting. However, there is another fact at the other side we should face at the same time. Even though you may face the simple fact, there are some words inside the article that may become different with some people. It may become familiar for you since you are the...
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When you want to build mobile application for your enterprise, you must think about these points first



When we first discovered cell phone, we only thought about how we can bring our telephone wherever we go. Then, we started to think about mobile phone that can help us in sending messages, instead of making call. Phone call and message were the only things we thought about mobile phone when it first came. We never expected that it will go this far when almost all people from all countries use...
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Project structure of web services



When you heard about Project Structure of Web Service, what is the first thing you get in your mind about the ideal structure? With many companies using the internet nowadays, the world has gotten a great number of web services. Some developers create their services with the particular language and technology such as Python, while other developers use other languages and technologies, including...
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Html5, hybrid, an or native application: How you can understand the development options of your mobile application



Display screen are going smaller than the old days while applications still hold its large size. That is the current mobile-application trend as the world know for today, and it is likely we will not see a dramatic change at least years from now. Well, there is nothing weird about the trend especially when mobile applications have not surprisingly become the inseparable part of our life....
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Getting the same idea as your customers have for your company



Once you have familiarized yourself with possible obstacles you may find during the implementation of Customer Relationship Management (CRM), you can proceed to the next stage: framework development for customer-centric business operation model. At this step, there are five different focus areas you should consider before you can bring your business at the same way as your customers want....
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Customer-Centric copywriting and four things you should concern



If you want to write highly-successful copywriting articles, there are various aspects you should put in your priority list. However, there is one important copywriting fact I bet you have never expected before. Do you realize that even though we name this activity as ‘copywriting’ the real strategy you should implement to write the best copy has no relevance at all with writing?  Through...
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Five important things about e-commerce the latest world cup teaches to us



There are three simple words I can use that can help us in defining World Cup: passion, heartbreak, and sportsmanship. Every four years, the world holds one of the most-spectacular sports events we ever know: World Cup. It brings excitement to everyone, but within one month, the spectacular will be soon over. We have recently ended this year World Cup, but this World-Cup fact does not mean there...
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What do you need to achieve successful marketing automation



Marketing automation is surely an unusual, yet powerful tool which can help you in boosting your business. It is a strategic tool that will let you creating successful marketing campaigns as well as automate your business processes faster, easier, and more efficient than ever. However, the key lies at your capability in understanding and optimizing the strategy, but first you should pass the...
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