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Four different tyres of franchise business



As an alternative business distribution strategy, there are many benefits you can get once you decided to join the system. However, before you make any preliminary decision, you should start your way to success with simple understanding about four different types of franchise business. Unless you want to repeat the same failure some franchisors do, you should pay close attention to each franchise...
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Social Media trends in 2014 and how they can affect your franchise



In all aspects in our life, learning is an absolute key to success. It is a universal rule no one can deny, especially in the business world. Your ability in reading everything will determine both your success and the fate of your business, even though the subject may have no relationship at all with your niche. In this specific case, it is your franchise we are talking. Among many aspects a...
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Common Web Design Mistakes And Why You Need Dow Group Website Design



As an important corporate branding tool, a business website plays very important role in business development strategy. It eliminates any gaps between businesses and customers. Now, any business can stay in touch with their customers, providing them information they want anywhere and at any time. However, building and designing a business website is not as easy as some people say. There are some...
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Principles About Business Web Design You Should Know



Having your own business website is very important. It has been proven to be one of the most effective way in greeting your customers and business stakeholders in quicker and more efficient way than the conventional way. While, some businesses handle the task of building their own business website to other companies, such as Dow Group, there are still some companies that do this task by...
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Effective Social Media Strategies for Corporate Branding and Maximum Reach



Were you aware of that your company would require consistent branding campaigns to enhance your brand? It is mandatory for every company since every impression counts. Customers, marketing campaigns and services all leave a mark on the brand, and one needs to make sure that they are positive always.   Consistency of message Consistency is highly important in terms of social branding...
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Tips to amplify your company’s social media presence



Here are some tips to amplify your existing social media presence for a better platform: 1) Shock audiences with the human touch Social media best practices always focus on being human. It is important to be authentic and genuine in expression related to brands. You can use words which are subtly sarcastic, and focused. Expect brands to poke fun at each other. This increases...
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Importance of Facebook Apps for customer engagement



According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Customer engagement centres on building upon the relations between a business and their existing consumer market along with establishing new, high-value customer relationships. Developing a loyal consumer fan...
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The best web design trends for 2014



Web designers have proposed lots of new ideas last year and many of them are now being incorporated as part of the important trends of 2014. Here are some of the main design trends for your website:   1. Flat design always makes an impression Flat design was just not another fad since it is like minimalist design on steroids which is simple and  clean and extremely modern in...
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Dow Group, The Best Web Design Company In Dubai



No one denies the importance of building a website for business. Not only it is a marketing tool, but also it acts as the official representative of a business. However, building and designing a business website is not as easy or maybe simple as some people think. It involves several aspects that each of them will lead to different situations if they get different ‘treatment.’ There are some...
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Review: Top Web Design Companies in 2014



There are many benefits you can get from building your own business website, from marketing tools to an ultimate corporate branding tool. However, at the front line, your business website works as ‘official’ representation of your business which increases the importance of having a perfect business website. For this purpose, there are two available solutions: either you ask someone from your...
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Adding Sustainable Aspect to Website Design



After the world realizes the huge impact of global, all people from throughout the world are doing their best to minimalizing the impact. For this purpose, our scientists discovered that there are many ways we can do, from the simplest way with small impact to the cause until the significant one such as curtailing energy use as well as carbon footprints. As prevention act of global warming, most...
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Important trends of digital marketing for 2014



Digital marketing trends that are likely to dominate throughout the year are without any boundaries. It encompasses mobility, social media, SEO, videos, content, emails and lots more. Digital marketing can be cost-effective, but here are some trends that are likely to dominate in 2014. 1. Location-based Marketing Location-based marketing is expected to deliver multimedia content tailored to...
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The Biggest Trends in the Marketing Industry for the Future



With changing technology and democratization of advantages which were previously held by large companies, there are major business model disruptions expected in 2014. Chip implants with accelerometer and GPS features are sure to get your eyes raised. There are custom diet recommendations and other things in store especially for pets, remote home intruder alerts and so much more!  ...
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Email Marketing Touted to be Effective than Social Media by Some Experts



All the marketing talk these days has revolved around social media. But research shows old-fashioned emails are more effective than social media in driving business online. A recent study from analytics company Custora has presented a report which says customer acquisition via email has increased by four times in the last four years with almost 7 percent of customer acquisitions. Organic search...
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Top Tips to Succeed in Email Marketing



Whichever type of email marketing a business uses, it is important to keep some basic tips in mind. •    Make the email interesting like the newspaper headline which grabs your attention from the word go. If you are successful in arousing curiosity or coax them by asking a question, you are likely to sustain people’s interest. •    Ensure that the emails are not sent to...
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Social Networking Myths in Business World



Today, with lots of offers it gives to the world especially the business world, all companies are debating about whether they can trust internet to develop their business. Internet, at one side, is too valuable to pass up. However, at the other side, there are risks companies should dead, even though not all of them are real risks. Some of them just even come from pure people’s opinion, like the...
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Social Networking Myths: Some Critical Queations



Sometimes, myths do not only talk about certain topic which truth we know for sure, but also some topics that even an expert have doubt. Here are some critical questions that some companies still believe about social networking. They cover most subjects that we usually ignore such as the importance of blogging for business and business presence on social media, as well as social media and real...
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Effective Social Media Strategies for Corporate Branding and Maximum Reach

Effective Social Media Strategies for Corporate Branding and Maximum Reach



Were you aware of that your company would require consistent branding campaigns to enhance your brand? It is mandatory for every company since every impression counts. Customers, marketing campaigns and services all leave a mark on the brand, and one needs to make sure that they are positive always. Consistency of message Consistency is highly important in terms of social branding. You need to...
Read more
Tips to amplify your company’s social media presence

Tips to amplify your company’s social media presence



Here are some tips to amplify your existing social media presence for a better platform: 1) Shock audiences with the human touch Social media best practices always focus on being human. It is important to be authentic and genuine in expression related to brands. You can use words which are subtly sarcastic, and focused. Expect brands to poke fun at each other. This increases interactivity since...
Read more

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