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    Boosting Ecommerce Sales Marketing Psychology Strategies In-Action

    Nov

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    November 2 , 2022 |

    Boosting Ecommerce Sales Marketing Psychology Strategies In-Action

    Undoubtedly, marketing psychology is the study of human behavior and how consumers react to
    marketing and advertising, engage with brands, and ultimately decide how to spend their money.
    Psychology is used in marketing by businesses so they can understand how consumers make purchasing
    decisions. They can then devise strategies to meet those behaviors and trigger specific actions. A
    psychological marketing strategy taps into consumers’ subconscious to appeal to them to take specific
    actions, be it making a purchase or converting in some other way. In the following we will look at what
    influences purchasing decisions, and how brands and marketers can create campaigns to cater to these
    behaviors likewise:

    1. Reciprocity In-Action


    The principle of reciprocity in action can be achieved in the following examples:

     Have you ever gone to Costco and ended up with an unplanned sausage purchase
    because you felt an obligation to buy after you tried a free sample?
     Wellness brand Anima Mundi Apothecary incentivizes conversions and higher cart values
    by offering free samples once shoppers reach a certain dollar amount.
     Underwear brand Boody taps into this principle with its marketing efforts through a fun
    blog post breaking down the differences between brief and bikini underwear—two
    products the brand sells itself.
     COOLA, which sells sunscreen and other sun-related skin care products, taps into the
    psychology of buying by helping potential customers figure out the right SPF and product
    for them with an interactive quiz. This also gives the brand insightful data into its
    audience.

    2. Social Proof In-Action


    The principle of social proof in action can be achieved in the following examples:
     Gluten-free vegan snack brand Partake Foods is a merchant that frequently uses
    customer reviews on its website.
     One approach to using social proof on social media is to partner with an influencer,
    creator, or celebrity. That’s exactly what HELM Boots does. By highlighting Liz Lambert in
    a pair of its boots, the brand has given it a sheen of desirability.
     Pet care brand Pawtitas has adopted this approach on its product pages. Scroll down
    beneath the photos and description, and you’ll see a carousel of items others were
    interested in after looking at the main product.
     Stores can play off that idea by presenting products that are similar to what the person is
    browsing. Amazon is famous for this approach. It has two ways to show other products
    that are popular among shoppers.

    3. Scarcity In-Action


    The principle of scarcity in action can be achieved in the following examples:
     The example from women’s fashion brand Valija shows a promotional website banner
    highlighting its “limited time only” buy one, get one free sale.
     Every March when my friend gets her green Shamrock Shake from McDonald’s, she
    crows with happiness all over social media. She wouldn’t be nearly as excited if she
    could walk in and get it any time—the knowledge that supply is limited motivates her and
    creates a thrill around exclusivity.
     That’s exactly how I feel about my pumpkin spice latte from Starbucks, and Starbucks
    knows other customers feel the same way.
     Fashion designer Tery D’Ciano has basically found business success on this principle
    alone. She makes every item by hand and purchases a limited number of supplies to
    execute, so every drop has a limited quantity of items for purchase—you have to get the
    new designs before they sell out!

    4. Pricing In-Action


    The principle of pricing in action can be achieved in the following examples:
     This bundle of items is available at a flat price for shoppers. In some cases, you might
    discount the bundled pricing. In others, you might add markup to accommodate extras
    like gift wrapping.
     You might also package this bundle in a nice gift basket or box so the customer doesn’t
    have to worry about wrapping it either.

     Customers may be able to get a discount if they purchase all the items at once—if you
    sell hair care, for example, you might bundle shampoo, conditioner, and hair gel together
    for a small discount.
     Shoppers might be trying to decide between two of your items, so you can offer product
    and price comparisons to help. This is exactly what Prolux Cleaners does on its product
    pages.

    5. Loss Aversion In-Action


    The principle of loss aversion in action can be achieved in the following examples:
     For example, by using appeals to authority, you decrease the risk of a “yes.” Someone
    who says yes (to your appeal to buy a product) can always point to the authority you’ve
    demonstrated to rationalize their purchase.
     With scarcity, there’s an inherent increase in the risk of a “no.” Someone who declines an
    offer now might miss out down the line.
     The homepage banner from Pourri, for example, does an effective job at addressing
    both. It highlights the pain point of bad pet odor and how life without its products is
    smelly.
     Then the copy talks about how its product Pet-Pourri can eliminate those odors and leave
    you with a fresh-smelling space—the gain.

    6. Commitment and Consistency In-Action


    The principle of commitment and consistency in action can be achieved in the following
    examples:
     That’s why if you’re trying to make a change in your life (losing weight, for example) it can
    be very helpful to share your goal. Once you’ve committed publicly, you’ll have much
    more incentive to keep up your end of the bargain.
     In one study conducted by Narvar, nearly three-quarters of consumers said they’d be
    more likely to buy from a company that has a “no questions asked” returns policy.
     Zappos and REI are two brands with famously easy return policies that are great
    examples of this.
     This is the principle behind Warby Parker’s Home Try-On program.

    7. Warby Parker In-Action


    Warby Parker knows that with a product that sits in your line of vision all day (literally), look and fit
    are important. However:
     It also knows that if it can get a set of frames in your hands, it’s a majority of the way
    toward making a sale—that’s the power of understanding the psychology of shopping.
     Warby Parker accordingly makes it as frictionless as possible: Order the samples, get the
    box, order the frames you want, and send the box back for free.
     They say there’s no commitment, but they’re wise students of Cialdini.
     They know the customer feels the commitment the minute they open the box.

    8. Online Store Owner In-Action


    As an online store owner, you have a series of obstacles to overcome and these are:
    First, you have to build your brand and launch a user-friendly website.Then, you need to drive traffic to that website.And after all that work, you still have to convince visitors through effective product
    pages, copywriting, and photography to make a purchase from your website.

     If you read sales or marketing books, you may be familiar with Robert Cialdini’s Influence
    for this book defines and explores key areas of psychological persuasion for brands to
    focus on.

    9. Triggering Sales In-Action


    Struggling to grow sales? Learn how to go from first day to first sale in this free training courses:
     In this blog we adapted for you Robert Cialdini’s ideas and added some more to the that
    list.
     Sprinkle these marketing psychology techniques throughout your site and watch your
    sales go up.
     Get to know Marketing psychology FAQs: What is marketing psychology, how is
    psychology used in marketing, why do we need psychology in marketing and what is a
    psychological marketing strategy?
     Learn more on how to increase Customer Lifetime Value with 9 Subscription Apps and
    how to start selling online now with Shopify!

    Who should you call?

    If you’re turning your legacy brick and mortar enterprise into a Web app or Shopify app, you may have to
    spend a considerable amount of time checking and improving the codebase to meet modern security
    standards and the hitherto stated practices. Contracting an external penetration testing company or
    consultant is worth the investment.
    You can also hire expert Shopify developers who can design or revamp your store to improve shopper
    engagement and experience.
    You can engage Dow Group if your customer retention tactics demand adjustments. It’s a well-known
    Shopify website development company with years of experience providing app development to handling
    stores and managing their performance.

    We Dow Group are supporting DIGITAL AGENCIES with various technologies like Magento, WordPress,
    Laravel, Codeigniter, PHP, HTML, Shopify,…
    For Marketing and Digital agencies, we can provide technical resources. With Dow Offshore SAL you can
    down the project development costs to half.

    Being a best web development company in Dubai and a leading web design company Dubai, Dow Group
    is your destination for that, since they run their ecommerce on Shopify, know Shopify app development
    tips, tricks, and guides for building Shopify Apps, how to use the Shopify API wisely and effectively, and
    everything you need to push your creative boundaries. They can be your guide to liquid and theme
    development and can easily run for you a fully functional and secured Shopify app.
    A plus, they have all their other websites running on Shopify from 800 Adventure, to Sugar Yok, Fresh
    Sandouk and Yalla Puppy, an experience with Shopify that speaks of itself.
    It’s all about handling customer data efficiently, securely and in compliance with regulations.
    A key challenge indeed, to be continuously vigilant in ensuring you uphold the security of your apps on
    the Shopify platform.

    What can we do?


    Dow Group can also make your Shopify store’s design memorable! We at Dow Group focus on
    understanding what your brand is about and help you design a store that is customized to reflect your
    personality, making your store visitors fall in love with your brand.
    We Dow Group empower our designated clients with websites, web applications and mobile apps that run
    on Shopify efficiently and securely providing the aforementioned practices to improve user experience,
    making web and mobile shopping experience topping quality store shopping and increase convergence.
    Source: https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-
    customers.

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