Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
What are the Features of Magento?
With many images, optional comment reviews products, a favorites list, inventory.
Easy to find and select products by category
Management of products left in stock, import, export
Account status, transaction history, preferred catalog, address, shopping cart
Enhance the features, customer contact form; the comprehensive follow-up, email service.
Many payment methods such as credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY, and more.
Fast, friendly, support search on Google Sitemap
Multi-lingual and Multi-Currency
Coupons, promotions, and more.
Integrate with the Google Analytics service and provide multiple reports.
What Makes Magento Different than Other E-Commerce Platforms?
Magento not only offers flexible, scalable eCommerce solutions but also gives you the flexibility to customize. Also, it provides you the possibility to extend your platform to create unique and differentiated branded experiences. This platform has the ability to adapt well to change and has the potential to be modified to meet the requirements of shop owners.
With Magento, eCommerce retailers are able to freely select the hosted platform of their choice without sticking with one hosting anymore.
Magento is good for keeping the standards of mobile web design. Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized.
You can easily integrate third-party add-ons and modules to your Magento store. This provider allows any modification without any restriction. The platform also allows shop owners to add Google Analytics and other such third-party integrations (like eBay, PayPal, Mail Chimp, etc.) to their site to aid in data analysis.
Actually, Magento has made a mission to make the fastest eCommerce stores in the world and it’s known for its power to produce a fast loading web page as well.
Magento is an SEO-friendly content management system – Magento SEO. It contains lots of SEO features like:
- Search friendly URLs
- Layered navigation
- Product Title
- Meta tags
- Meta descriptions
What are the benefits of Magento-ERP Integration?
The integration of Magento and ERP ensures that business data does not need to be entered twice in both systems but flows seamlessly according to established rules. The flow is bidirectional: ERP draws customer data, payments and orders from Magento and sends back information about inventory levels, prices, order status and returns.
An integrated Magento-ERP ecosystem allows to maintain data accuracy and visibility. This helps to organize daily activities of your team effectively. It ensures thorough inventory control, timely procurement and prompt order shipment – all three processes directly affect customer experience and, most importantly, customer loyalty.
Visibility into sales and inventory has one more advantage to offer – it helps you ease the control over consumer demand and respond to its ups and downs timely. For example, you can set price discounts for stale stock and thus prevent potential financial losses from expired products.
ERP provides an up-to-date status of customers’ orders to Magento so that customers can always track them in their personal accounts in a webstore. However, even if the need arises to contact customer support, they can count on prompt resolution of their issues as centralized customer data provides your customer support agents with all-round information regarding orders.
What are the Key Differences Between Magento Vs. Shopify?
The community edition is free to use.
It comes at a modest but significant cost
It is open-source, which means that you can access as well as change the source code.
It is proprietary. You do not have permission to access or change the source code.
It does not offer a domain name.
Offers domain name.
Easy to migrate domain names to other solutions providers.
Inconvenient to migrate domain names to other solutions providers.
More suitable for large enterprises.
More suitable for small enterprises.
Some technical knowledge is required to set up a Magento powered e-commerce website.
A non-technical person with no technical knowledge can easily set up a Shopify powered e-commerce website.
It takes some time to launch your online business because of a steep learning curve.
It takes relatively very little time to start marketing and selling products to customers. In other words, you can have your online store up and running in minutes.
You have to find a different hosting provider for your website.
Shopify hosts your site.
You have control over hosting.
You have no control over hosting.
You can change the hosting provider whenever you want.
You cannot change to any other hosting provider.
There is a large Magento community that can help you.
There is no significant Shopify community existing to which you can turn to help.
More flexible and customizable.
Less flexible and customizable.
Lacks its own payment gateway.
It has a proprietary payment gateway that you can use at no additional cost.
Difficult to use.
Simple to use.