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    Product Photography Utilization for E-commerce

    Aug

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    August 4 , 2022 |

    Product Photography Utilization for E-commerce

    Actually, product photography plays an important role in the way you display your products to
    existing buyers and potential customers on your e-commerce, for studies suggest that quality of
    images is one of the top three considerations when making online purchasing decisions. Not
    only this, product photography is an essential part of your marketing strategy, helping to build
    trust in your brand and your business, keeping visitors on your website, and showing the value
    that a product can offer. With this in mind, the product photos on your site really need to stand
    out to gain the interest of your target customers, and convert casual website visits into sales.
    The following are ten creative product photography tips for e-commerce, to help make your
    products enticing and drive more sales and these are:
    1. Decide on Your Style

    Product photography lets your customers see the details of the item to entice them to
    buy, and they add value not only to product pages but also to your marketing campaigns
    and social media channels too. Accordingly, decide on your photo’s style likewise:
     Having a distinctive style is the key to making your images recognizable, and
    helping build loyalty from your audience.
     There are two main types of product photos to consider:
    1. Minimalist product photos, which are detail-focused and typically show
    the product on its own against a solid color backdrop
    2. Active product photos are shots of the product in the context of its use
     Your images should reinforce your central message and your branding, so think
    about how you want your images to appear and the types of products you’re
    selling.
     If you’re an e-commerce business, for example, minimalist images can be the
    best choice.
     Promotional photos such as flat-lays can be an effective marketing tool.
     Flat lay photography is an image taken from above, with the products laid down
    so the ground acts as your backdrop and It gives you a bird’s eye view of one or
    multiple products, which creates a really clear visual.
     Flat lays can be as simple or as orchestrated as you want, from crisp images
    showing just the product itself to curated pictures that are surrounded by other
    objects, such as ingredients for a food product.
     Flat lay photography is popular for a range of industries, but particularly for e-
    commerce because it enables brands to create storytelling vignettes with the
    images, while putting their products front and center.

    1. Get the Lighting Right
    Lighting is an important factor in product photography, helping you to capture the details
    of the item in question while setting the mood of your photo likewise:
     Soft lighting creates a halo-like effect that illuminates the product from all angles,
    and reduces the risk of harsh shadows that can obscure some of the details of
    the product.
     Hard lighting adds contrast between light and dark areas, and can help in
    producing more definition in the image.
     If you want to add more drama and impact with your imagery, hard lighting may
    be the best choice.
     Lighting can help to create a more attention-grabbing image, which helps to stop
    customers in their tracks to take note of what you’re selling.

    1. Go Macro
    If you’ve ever seen an image of an insect or a plant that’s so close that you can see
    every tiny detail, you’ve experienced macro photography, which is a form of photography
    that enables you to deliver incredibly detailed images with unrivaled focus, capturing all
    of the necessary elements of a product that can be lost when you use a wide lens for:
     When you’re photographing a product, you want to provide customers with the
    maximum amount of detail possible, as these elements can be the turning point
    that convinces them to buy.
     It’s especially valuable when you’re photographing intricate items such as
    electrical components, jewelry, or food items.
     You don’t need to have a fancy DSLR camera with a macro lens to get started
    with this type of photography, for similar results can be achieved using a
    smartphone.

     But if you use this style of photography a lot, or you’re selling items where this
    would be beneficial, it can be worth investing in a DSLR camera for even better
    results.

    1. Play with the Composition
    When it comes to making product photos stand out, composition is key likewise:
     Composition is the way you arrange the visual elements of an image to create
    the right balance in the photo.
     It leads the eye where you want a potential customer to focus, contributes to the
    mood, and can even demonstrate the product’s use.
     Before taking a photo, experiment with different layouts and arrangements until
    you find the right fit.
     You might realize that the image needs something else added to lift it, or add a
    splash of color to create balance or contrast, or you might realize that the items
    work best when photographed alone.
     Props can also help to lift the image and add interest, such as adding plants for
    greenery and freshness, or ingredients next to the finished product to elevate the
    overall photo, such as raw peanuts next to a jar of peanut butter.
     These additions can add a touch of excitement or interest to a photo, and
    reinforce the product itself.
    1. Be Selective with Sharpening
    You can direct the gaze of the viewer to specific areas of a product photo by selectively
    sharpening areas of the image before uploading it to your site, your social media
    profiles, or anywhere else you intend to use the photo likewise:
     Sharpening makes the area you want a potential customer to focus their attention
    crisp and clear, while the rest of the image becomes subtly softer.
    Software like Photoshop makes the process easy, helping you quickly create an
    image that stands out and draws the eye.
     Many free smartphone photo editing apps also have a sharpening feature.

    1. Play with Backgrounds
    Yes, your products are the focus of the image, but there’s a real benefit to carefully
    considering your backgrounds for:
     Backgrounds can perfectly offset the product, drive a narrative, or make your
    photos stand out from competitors by showing similar products in a fresh way.
     A sweep (a curved, seamless background) creates a perfect all-around product
    backdrop, without corners or blemishes.
     Alternatively, dynamic real-world backgrounds can lend to attractive images,
    especially if you’re marketing a product that has a specific use or will be used in
    a particular setting and they add depth and emphasis in the right places, but
    make sure you’re blurring the background in these cases to enhance the product
    itself.
     You can use backgrounds in your brand colors, or choose background colors that
    use psychology to create a certain mood.
     Depending on your product, you could even experiment with different materials:
    those easily found at a craft store (such as fabrics, foams, paper, or felts),
    foliage, industrial surfaces, or wood grains.

    1. Keep Sizing Consistent
    There should be a clear margin between your products and the border, to provide
    breathing space for the product so it retains all of the focus likewise:
     For e-commerce sites, you want to make sure that product and margin
    proportions are consistent across your images, since they usually appear
    together on a page.

     You have to consider the look of the product photos as a whole, as well as each
    image.
     This is to keep your branding consistent, but also to ensure product pages and
    category pages look their best.
     Even if you play with different styles and photography approaches, there should
    be a consistent thread that ties everything together and you can achieve that
    through consistent sizing.

    1. Go 360˚
    Angles are an effective way to not only add interest to your photography but also
    showcase more of a product and its features for potential customers for:
     In a physical store, people have the option of holding a product, of turning it
    around and seeing it from all angles.
     When you’re shopping online, you can’t do that but you have to achieve that.
     Brands that can offer customers as close to that in-person experience as
    possible will see stronger sales, and 360 photos are an effective tool for doing
    so.
     This could be as simple as photographing the product from different sides and
    angles, or you could use photo editing software to animate the photos or even
    make them interactive.

    1. Show What’s Inside
    Showing what’s inside the box gives you the ability to build a highly convincing carousel
    of product photos that’s more likely to drive purchases for:
     Attractive packaging is important, but it’s not what you’re selling to the customer.
     Take the makeup industry, for example – so many brands only show the
    packaging in the online store.
     Get creative with your photography to show the texture and color of the makeup
    likewise:
    o take a photo with a sweep of mascara on your background,
    o or a smear of lipstick on the inside of your arm,
    o or do a macro photo of foundation on a real person to help customers
    gauge what the product feels like and how it might look on their skin.
     The same applies to other e-commerce products, from gadgets and household
    items to office supplies, toys, pet products, and more.

    1. Product Photos Play Magic
    In fact, product photos are one of the most important pieces of content you can add to
    your website for:
     Product photography is so important simply because it is more than just a way to
    display your products to potential buyers.
     It also helps to minimize returns and can boost conversions, so it’s definitely a
    worthwhile investment of your time and effort.
     When you’re selling a product, whether it’s a food item, tech, clothing or
    something else, you need the buyer to be able to visualize the details and
    understand what it is they’re purchasing.
     Without high-quality photos, it’s hard for them to determine whether an item is
    right for their needs.
     Photos are the best and most effective way to convey those details, and tell a
    relatable story about how the product will fit into a customer’s life.
     Whether you’re taking product photos for an online store, for marketing materials,
    or to boost your brick-and-mortar collateral, focusing on the details can help to lift
    your images and result in a more powerful shot.

     Your goal with product photography is to inspire people to buy your items, so
    investing a bit more time in the composition, lighting, and style of images can be
    truly valuable in boosting conversions – and enhancing the shareability of your
    photos to help you reach a wider audience.
     Research suggests that good product photography can increase your conversion
    rate by 30%.

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    Source: https://forgeandsmith.com/blog/creative-product-photography-tips-website/

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