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Social Media Marketing

What is social media marketing?

Simply put it is the usage of social media platforms to connect with your customers to establish your brand, boost sales, and prompt website traffic. This entails publishing exceptional content on your social media platforms, allowing you to listen and engage with your followers, giving you all the data, you need to analyze your results and run effective social media advertisements.

The main social media platforms nowadays are Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and Snapchat. So, whether you are looking to build a brand or to grow your business, we will assist you to succeed.

Set your social media goals

The first step in any business is setting up the right goals, and in this area, you must ask yourself how social media can help you accomplish those goals. We may use social media for increasing brand awareness, for driving website traffic and sales, or to generate engagement around a brand, creating a community, which serves as a customer support channel. However, this is not a fixed forever process, it is an ongoing series of ameliorating and changing your strategy according to how your social media posts are performing.

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Planning and publishing

A social media marketing plan for small companies consists of having a consistent presence on social media. Simply being present will allow your brand to be recognized by your future customers. You need to make sure that your content is of great value and will guarantee you a maximum influence on social media, thus you need great content that your audience will love, and you need to use it at the right timing and the right frequency.

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Occasional Posts

Human engagements to feedbacks and comments

The more your business and social media followers increase, the more conversations about your brand will increase. People will be commenting on your posts, tagging you in theirs, or messaging you directly, and this may sometimes happen without you realizing it.

Advertising

Investing in social media ads is worth it since ads allow you to reach a wider audience than only those who are already following you. And with so many powerful and resourceful platforms nowadays you can define precisely whom to display your ads to. You may use demographics, interests, behaviors, and much more to create a target audience.

Conversion optimization

Most conversion optimization strategies strive to get more people on your website, but the question to address is what do those people do once they’re there? Here comes the role of conversion optimization to help you guarantee you get more value out of every guest by maximizing your rate of conversion. And, this means accommodating more conversion opportunities, and, enhancing the ones you already have. And here comes our role to set it all up for you.