Nowadays everything is being done online from the choice of food, to the dress compliment and down the long list to choosing a date, and in all this, you need an eCommerce website to drag your customers to fulfill their needs.
An eCommerce website can’t flourish without the right website design. A poorly web-designed website causes visitors to view your company as less credible and reduces the likelihood of them visiting your website a second time. So having an excellent website is vital to continue in business.
Continuing in business means creating a website that purchases. Your eCommerce website design should attract potential customers, provide a great user experience and present your shop in the best light. As such you can see your products flying off your virtual shelves! You need to use the right colors, fonts, images, words, and graphics to convince visitors to make a purchase.
Here are some tips to help you reach A better eCommerce:
Make it simple
When it comes to designing an eCommerce website, simple is always better. Colors, banner ads, all the pop-ups, and all the extra tons of elements drive away customers, act as a distraction and stop closing a sale.
Make branding a priority
Branding is the DNA of your eCommerce business, so you have to define your brand well first and then infuse it in your design to build trust with customers and attract serious sales. Customers don’t usually target faceless eCommerce websites that try to steal their credit card information and provide them with fake news but well-established brands that benefit them best. So, if you don’t have a well-established one, take some time and exert some effort to create one deciding on who you are, what do you sell, what differentiates you from others in the market, and what added value do you provide?
Think like a website visitor
To succeed in driving in potential customers you have to put yourself in their shoes, and try to ease their life while they’re navigating your eCommerce website. So, during the design process you have to make your eCommerce website easy to navigate, well designed, simplifying the shopping process for them, lessening the buttons, and making it straightforward and hassle-free. Anticipating your customers’ needs and designing your eCommerce website to meet these needs makes your eCommerce shopping a success.
Use color to your advantage
Your eCommerce website shouldn’t be designed by you favoring a color over other, but more by you playing on the psychology of the color and using it to your advantage to drive some serious sales. In this sense red inspires feelings of excitement and passion, which are driving factors behind spending and as so make the purchase button stand out with a bright color like red, while blue is not only a universally loved color but it’s also been shown to increase feelings of trust, making it a go-to in the business world- there’s a reason the color blue appears in more than half of all logos. Different colors can inspire different feelings, emotions, and actions from people— so, if you want your eCommerce site to convert, you need to use those color inspirations to your advantage and your design toolbox will make a huge impact on your design and bring more sales for you.
Use high-quality images
Since we agreed that the whole issue behind big sales is increasing conversions to your eCommerce website, you have to populate its web design with relevant high-quality images. Nobody is interested in surfing a product that is dimly seen or unseen at all, so if you want people to buy your products, you need to show them what they’re buying via high-quality product images. Getting professional high-quality images of your product from multiple different angles builds confidence and trust in your customers and induces them to make a purchase, while just a single, low-quality image will make them hesitant to buy.
Make your content scannable
If you make long descriptions and paragraphs about products no one will read them, most website visitors usually scan the text for key information. So, if you want to get across your point and drive sales to make your content scannable. Break up your content- whether that’s product descriptions, blog posts, or an “about us” page— into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to call attention to key information, and use bulleted lists to break up large blocks of texts.
Make it look professional
When you ask your website visitors to purchase something from you are asking them to turn on sensitive information, like their credit card information and if they don’t find you professional, they’re not going to be comfortable doing so. A professional website means that it shouldn’t have any typos or misspellings. Your font, color palette, and footer design should be consistent from page to page. All your product links and buttons should work. Your photos shouldn’t look like you snapped them, from some device and your overall site design shouldn’t look like you swiped it from somewhere. So have a professional web design to build credibility and close a sale.
Use social proof
Build social proof for your eCommerce website so that you will appear more trustworthy. People will increase their shopping visits when they see others have had a positive experience shopping on your site and this is done through reviews, testimonials, and blogs. When you’re designing your eCommerce site, look for ways to show your potential customers the positive feedback you’ve gotten from your existing customers. Add a rating section where people can rate your products and then get as many star reviews as you can on it. Add a testimonials section where you feature customer photos with a quote or two about what a great experience, they had to work with you. Ask customers to review your products—and what they like about them—and then add them to your blog.
Make categories easy to navigate
The easier you allow your products to get navigated. Make your product categories and product pages easy to navigate and make it easy for your customers to search for products and to filter products by things like color; size; or product type. The easier it will be for them to make a purchase. While making them click around several different menus and pages to find the product will click their way to the competitor’s site and make you lose the sale.
Make checkout a breeze
To attract customers. You shouldn’t make their checkout process a hectic go around one, but rather a crystal clear one and as easy as possible. Make your checkout page design clean, simple, and easy to navigate. Give your customers the option to register for your site or to check out as a guest armored with what information they need to process the purchase, and where they need to enter it. the different shipping options available and how much they cost, and what to do in case there’s a problem with their order or they need to do a return. Once the purchase is complete, direct your customers to a confirmation page so they know everything went through.
Make it responsive
Mobile has already surpassed desktop and shopping nowadays is done via smartphones. If your website is not fully responsive, you might not convince those valuable mobile visitors that your site is where they want to purchase and thus lose the wholesale.