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A Happy Employee is a Productive Employee



As we all know, there should be a certain spirit in the workplace in order for the person to be productive. This is applicable for hard assignments as well silly and simple ones. In our field of work, web design, web development, e-commerce, corporate branding, mobile apps development, social media marketing, SEO, copywriting, CRM & process automation, and digital outsourcing domain,...
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The Future of Digital - Web Design and Development in Dubai - 7 Major Web Design Trends for 2017



Being a pioneer in the field of web design and web development in Dubai in addition to Mobile Apps, and digital marketing, Dow Group considers a differentiating digital customer experience to remain at the top of elements that contributes to its success. Well, as part of its future of digital focus, below is a discussion of major Web Design trends for 2017, to be followed later with another...
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What are you? A leader :) or a boss:(



“If you want your employees to take the extra mile for your customers, you must go the extra mile for them” Leader and boss are two words that are always used interchangeably. Both words are thought to be synonyms and are repeatedly used to refer to a person with a high level of authority in an organization, however the two words have different meanings and impact on the subordinates. Mainly...
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Top Mobile Apps building platforms and tools 2016: How to make great apps the easy way



There are a plethora of app building platforms that create and develop apps without breaking the bank. We reveal our favourite mobile app development platforms and tools 2016. The app makers are listed alphabetically, so keep on trucking to the end - it is worth it for the gems low down in the alphabet. Do let us know in the comments below if your favourite isn't here - we'd be delighted to...
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What are the Benefits of Social Media Marketing?



Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers...
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The benefit of using WordPress



The primary benefits of a WordPress Web site are twofold. First they are simple to use, and second they are created to be recognized and trusted by the search engines which supports a better position, maybe even observable of the first page. One is a free web site hosted by WordPress themselves, most of which may rank very full of the search engines if they're suitably keyword rich. However, the...
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Mobile Application Development Mistakes

Mobile Application Development Mistakes



iPhone has been probably the most distinctive smartphones in the market, so much in order that it may be said that it's the potential of overrunning the competition. The iPhone is not only strengthened with the built in attributes, but also has the ability to be customized with some other add on characteristics. The revolutionary strategy of beginning the iTunes store to encourage the programmers...
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How To Get Positive Review For Your App



In order to get positive reviews for your app, the app must have gone through the design process cycle many times with input from friends and family. This group of people is known as the test group and should be made up of people from the target definition. Their input and comments would be a fair reflection of your intended target group. It is from their feedback that...
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What is Content Marketing?



Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action...
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28 Creative Ways to Promote Your App for Free



Working in a mobile apps dev company for 2 years now, I’ve interacted with various business owners and entrepreneurs who invested lots of $$$ in building their apps, all in vain unfortunately. It’s not because their idea was not original or the app had oodles of bugs, but rather the false expectation of immediately reaping the rewards after uploading their apps on App Stores. For small...
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How to Use App Store Optimization to Get Attention



App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can give your app a push in discoverability and, therefore, downloads. Understanding what components go into good app store optimization will make sure your app stands out from the rest and also help people discover your app when they're searching through the...
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What is Emotional Marketing ?



Emotional Marketing is messaging that builds your ego. It makes you feel smarter, bolder, more sophisticated, or just about any other emotion that is fundamental to your self-esteem. By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what gives your brand that special something that builds life-long attachment. These are brands that...
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Customer Relationship Management (CRM)



Introduction Customer Relationship Management (CRM) is about the corporate values and systems (IT and Non IT) which help an organisation manage its relationships with it customers. CRM is supported by technology but technology alone will not result in long term fruitful relationships with your customers. A successful CRM strategy involves effectively targeting customers for your products and...
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15 Tips for Writing Effective Email



Have you ever needed to email someone – a stranger, asking them for a favor? How can one compose email such that they will be read and responded to? How do we effectively email someone who gets a lot of email? Whether personal or business, the ability to compose efficient and effective email is super useful – both in terms of productivity and responsiveness. We’re all busy, and we’ve all...
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Where do we start with digital marketing?



Marketing is about understanding and meeting your clients’ needs profitably. Digital marketing, which is also known as internet marketing, i-marketing, web marketing, online marketing, or emarketing, is about marketing products or services over the Internet or via mobile technology. Digital marketing techniques include search engine marketing (SEM), search engine optimisation (SEO), email...
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Seven Reasons why you should broadly invest in SEO



Search Engine Optimization (SEO); the process of getting traffic from the search results on all major search engines such as Google, Bing, and Yahoo, is vastly important and it is time your business considers investing in SEO when setting up your website. Dow Group Dubai offers services that can help you boost and optimize your online business, and here are the seven reasons why investing in SEO...
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Affordable web design in Dubai



If you are looking for the best web design in Dubai, then look no further, you've arrived at the right destination.  Doing business nowadays means having a state of the art website developed to make a great first impression.  The business marketplace is far too competitive now worldwide, you must adapt if you wish to prosper.  The Dow Group will handle all your web design in Dubai...
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Website Design Trends that are going out of Style



Looking back at the evolution of trends in web design is like browsing through old photo albums… You might think: Was it necessary to wear a turtleneck and oversized flannel shirt in 1994? Or: What was I thinking with that fluffy 80s hair? And just like the questionable fashion choices of our past, some design trends are simply products of their time, and better be left there. But others aren’...
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8 Web Industry Surprises no one warns you about in The Crazy Web-development World



At a Dow group regular business day, we check countless articles and personal stories in technology every day. And as weird as one can think, web development world surprises everyone particularly when a new generation marketer asks what it is in this world one should know. A special article truly got me thinking, and it was that kind of funny smart marketer saying he has been in the web-...
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Smart Internet Marketing for True Traffic

Smart Internet Marketing for True Traffic



Most web designers and website bloggers miss the mark on some of the most important components that make a 21st century business work online. Well, actually success rest on four basic pillars and that should not be a secret anymore;  •    Relationships •    Direct Response Copywriting •    Content Marketing •    High Quality...
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Five Tips to consider when hiring a great web developer

Five Tips to consider when hiring a Great Web Developer



The all-time major problem facing every company seeking to hire an excellent web developer, the person responsible for creating the online face and image of the company and the one behind enabling the company interacting virtually with its customers, is finding the right talent from the first interview without wasting the company’s time, money and resources and the interviewers’ energy and...
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Nine Quick Tips to increase site ranking on search engines

Nine Quick Tips to increase site ranking on search engines



Being a small company, e-commerce or local business encountering difficulty in increasing the rank of your website on search engines, the following are nine hacks that ensure your site is properly optimized and starts ranking as soon as possible and even more, allow your company to go from a startup to having millions of online visitors to its site each month in less than a year. Allow us...
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A Website Package for just $1                000! Can this help my business?

A Website Package for just $1,000! Can this help my business?



Many of our clients wonder about the pricing of a website; why would this website cost $100, 000 while the other only $1,000?! What’s the difference? Various factors affect the price of your desired website. Mainly, the size of the data, the type or purpose of the website, the amount of resources needed, the prior business analysis conducted and the complexity of planning are all dominant...
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Six easy-to-apply SEO Tips

Six easy-to-apply SEO Tips



With the worldwide rush to have blogs on all websites reaching in a recent study by blogger.com to 60% of all businesses, the thing can be owed to the sudden awakening to the importance of business blogging and how best to optimize your blog posts to make them more search engine friendly. That tendency however is hampered by many bloggers failing to take advantage of the enormous marketing...
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Five must-adopt word-of-mouth marketing tactics

Five must-adopt word of mouth Marketing Tactics



Technology is providing us with a fast changing world and a wide range of communication methods that are re-shaping the interaction between one another drastically and forever while at the same time further discounting the human aspect of marketing and business. As such, it is no longer sufficient for businesses to think about traditional forms of advertising or collect new customers rather...
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why should you build your own mobile app too

Why should you build your own Mobile App too?



The rush for Mobile Apps can be due to several reasons, some of which are personal and others that are strategic for marketing a business. Yet the common ground in everything is that mobile apps are incorporated for everything today; right from games and to-do list organizers to monitoring your heartbeat and eating pattern. According to a Harvard Business Review article, each individual...
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Five Great Design Tips for Successful Mobile Apps

Five Great Design Tips for Successful Mobile Apps



Working to create a brilliant successful app that gauges user interaction and involvement is never an easy task nor is designing it, which actually is one of the most important aspects of a Mobile App. This is provided likewise because the native app UI design doesn’t give the developer a lot of room to work with, while having a thorough understanding of certain important elements of app...
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Online Marketing Efforts that matter

Online Marketing Efforts that matter



Online Marketing Effort that matters – Agile Content Marketing as a significant Business Case One of most important aspects of digital marketing that matters today lies mostly in Content Marketing concept. Building a solid audience rather than merely joining the conventional online race is where content marketing works to emit that real difference. You cannot expect to lead online, nor meeting...
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FOUR Key Trends in Mobile App Development

FOUR Key Trends in Mobile App Development



At the time when the app landscape is constantly changing, mobile developers and app owners have to be keen to how it is really changing. In this atmosphere, reports for the first quarter of 2015 come offering plenty of info about current marketplace movements. One of them actually noted four trends that every mobile app developer and firm should look into and these are:  1. Swift surges...
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Atomic App revolutionizes Design

Atomic App revolutionizes Design



The all-time drive of web designers to design interactive experiences jumping from fixed states of creation to interaction and animation has lately been visualized with a new breed of design app named Atomic, which bridges the gaps left by traditional artwork applications like Sketch, or Photoshop. Atomic provides a landscape for creative processes away from workflow dictated by the mechanics...
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