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Case Study: FITAI — AI-Powered Booking & Smart CRM Automation

Revolutionizing Fitness Operations with AI Automation

How FITAI transformed its customer journey into a fully automated, intelligent system — from first contact to booking and follow-up.

Project Snapshot


Industry:

Fitness Technology


Solution:

AI Automation + Odoo CRM Integration


Scope:

Booking Automation, Chatbot, CRM, Voice Interaction


Channels:

Website, Social Media, WhatsApp

Key Outcome:

Fully automated booking system with centralized CRM and real-time business insights



-80%

reduction in manual booking workload



75%

Significant increase in conversion rate



1sec

Instant response time ​



100%

inquiries captured in CRM

The Challenge

As FITAI expanded its operations, managing customer interactions across multiple channels became increasingly complex.

Bookings and inquiries were coming from social media, WhatsApp, and the website, creating a fragmented process that relied heavily on manual follow-up.

This led to several operational challenges:

• Difficulty managing appointments across different platforms

• Delayed responses to client inquiries

• Risk of missed leads and lost opportunities

• Lack of centralized visibility over customer data

• Time-consuming manual processes for the team

FITAI needed a solution that could centralize communication, automate bookings, and improve response speed — without increasing workload.

Our Approach

Dow Group designed a fully integrated ecosystem that connects all customer touchpoints into a single intelligent workflow.

The goal was not just automation, but creating a seamless and responsive customer experience powered by AI and real-time data.

The Solution

We implemented an AI-driven system that automates the entire customer journey:

  • Integrated all communication channels (Website, WhatsApp, Social Media)

  • Connected interactions to an AI assistant powered by Alpharobotics

  • Automated appointment scheduling based on real-time availability

  • Enabled instant client communication through AI chatbot

  • Centralized all inquiries and leads into Odoo CRM

  • Introduced voice-enabled CRM interaction for management

This created a fully connected and intelligent operational flow, from first inquiry to booking confirmation.

 

Key Features


AI-powered chatbot for instant client interaction
Automated booking and scheduling system
Real-time calendar and availability management
 Centralized CRM for all leads and inquiries
Multi-channel integration (Website, WhatsApp, Social Media)
Voice command access to CRM data and updates


Before

After

  • Fully automated booking process

  • Centralized communication and data

  • Instant client responses via AI

  • All inquiries captured in CRM

  • Real-time visibility and reporting

  • Manual booking management

  • Scattered communication across platforms

  • Delayed responses to inquiries

  • Risk of missed leads

  • Limited visibility on customer data

Results & Impact

The implemented solution significantly improved FITAI’s operational efficiency and customer experience:

  Faster response time to client inquiries

  Fully automated scheduling process

  Zero missed leads — all inquiries tracked in CRM

  Reduced manual workload for staff

  Reduced manual workload for staff

  Better decision-making with real-time data access


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