Revolutionizing Fitness Operations with AI Automation
How FITAI transformed its customer journey into a fully automated, intelligent system — from first contact to booking and follow-up.
Project Snapshot
Industry:
Fitness Technology
Solution:
AI Automation + Odoo CRM Integration
Scope:
Booking Automation, Chatbot, CRM, Voice Interaction
Channels:
Website, Social Media, WhatsApp
Key Outcome:
Fully automated booking system with centralized CRM and real-time business insights
-80%
reduction in manual booking workload
75%
Significant increase in conversion rate
1sec
Instant response time
100%
inquiries captured in CRM

As FITAI expanded its operations, managing customer interactions across multiple channels became increasingly complex.
Bookings and inquiries were coming from social media, WhatsApp, and the website, creating a fragmented process that relied heavily on manual follow-up.
This led to several operational challenges:
• Difficulty managing appointments across different platforms
• Delayed responses to client inquiries
• Risk of missed leads and lost opportunities
• Lack of centralized visibility over customer data
• Time-consuming manual processes for the team
FITAI needed a solution that could centralize communication, automate bookings, and improve response speed — without increasing workload.

Dow Group designed a fully integrated ecosystem that connects all customer touchpoints into a single intelligent workflow.
The goal was not just automation, but creating a seamless and responsive customer experience powered by AI and real-time data.

We implemented an AI-driven system that automates the entire customer journey:
Integrated all communication channels (Website, WhatsApp, Social Media)
Connected interactions to an AI assistant powered by Alpharobotics
Automated appointment scheduling based on real-time availability
Enabled instant client communication through AI chatbot
Centralized all inquiries and leads into Odoo CRM
Introduced voice-enabled CRM interaction for management
This created a fully connected and intelligent operational flow, from first inquiry to booking confirmation.
Key Features
AI-powered chatbot for instant client interaction
Automated booking and scheduling system
Real-time calendar and availability management
Centralized CRM for all leads and inquiries
Multi-channel integration (Website, WhatsApp, Social Media)
Voice command access to CRM data and updates
Before
After
Fully automated booking process
Centralized communication and data
Instant client responses via AI
All inquiries captured in CRM
Real-time visibility and reporting
Manual booking management
Scattered communication across platforms
Delayed responses to inquiries
Risk of missed leads
Limited visibility on customer data
Results & Impact
The implemented solution significantly improved FITAI’s operational efficiency and customer experience: