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A glimpse into Loyalty Card Programs

A loyalty card program is briefly defined as a rewards’ plan intended to provide customers, using different systems and ideas, with exclusive offers as part of building effective long-term relationships with them. In Lebanon, the Lebanese market is no short of competing loyalty programs since ...

What is Article Marketing?

Article marketing is a type of marketing that relies on writing and constructing short articles to be published on the internet for the purpose of promoting a specific website. If used properly, this method could optimize your rankings simply and freely. When a link to your website is included in th...

The Pitfalls of Social Media

Although social media is increasing in popularity, it is constantly subject to heavy criticism and skepticism. It is accompanied with many pitfalls that have been said to negatively impact individuals and businesses as well: – Decrease in human interaction: Despite the fact that it was create...