Proper branding gets your prospects to be the perfect provider of a solution to users’ problems or needs.
A brand is not merely a logo or a set of themes and colours, it is more than just a cover photo. A brand is an experience and the way your customers feel about it, and it is created by being consistent in every interaction people have with your brand. There are plenty of strategies you can use to guarantee a consistent brand representation over various social media platforms.
Name, Tagline, Logo
Generally speaking, you need a suitable logo, color palette, bio, boilerplate, and handle. Some businesses change logo styling between networks depending on the allotted photo space and the interests of each network’s particular audience. Either way, it is important to keep a common thread in your profiles so that people will recognize your brand.
Reinforcing your brand identity develops with regular use of recognizable elements, when your customers see the consistency in your posts they start recognizing when a post is from you without even seeing your logo or social media handle.
This sort of brand recognition is the chief goal for your social media branding strategy. You must reach a phase where your followers will be able to identify your brand’s unique approach to visuals without even seeing the logo or brand name. This means you must have the same colors and fonts displayed in your images, graphics, and videos. Then you should create graphic templates for a similar kind of announcement, launching a product, promo ads, special offers, and so on. And for photos and videos always bear in mind your brand’s artistic and color selections.
- Formulate various marketing personas and select which social media network fits each.
- Formulate content to fit each persona.
- Analyze your audience demographics through running queries.
Establish your brand voice & tone
Establishing your brand’s voice & tone starts with putting guidelines for your team making your approach easy, direct, and accessible to everyone in the company, allowing your team to refer to it when writing anything from marketing text to sales emails. In a way that makes everyone on the same page cutting down repetitive work.
Branding is not confined to logos and colours. It is your voice, your imagery, and your targeted viewers. And once you start promoting your branding on social media, you will see your impact through engagement, mentions, and share.